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Capital One Services, LLC Manager, Salesforce Marketing Cloud Product Owner in New York, New York

Job ID: R120487

Center 2 (19050), United States of America, McLean, Virginia

Manager, Salesforce Marketing Cloud Product Owner

Capital One's Retail Bank has risen up the banking league tables, capitalizing on industry-leading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been transforming into a customer-backed, data-driven, digital-first and efficient Modern Marketing function to unleash Capital One Bank's growth potential. Our team is made up of a diverse and talented group of Marketers, Business Analysts, Marketing Technologists, Data Analysts, Data Scientists, Program Managers, Process Managers, Designers-all working together to create highly relevant and engaging marketing experiences.

The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.

About the role:
Salesforce Marketing Cloud (SFMC) is Bank's destination platform for delivering customer Marketing and Servicing experiences through omni-channel journeys. The Bank Marketing Technology team is seeking a seasoned Marketing Technology product owner to support and enhance the capabilities for the Bank's use of Salesforce Marketing Cloud and will be responsible for gathering requirements and developing/maintaining a prioritized backlog of feature enhancements for our Salesforce Marketing Cloud instance, working closely with both Marketing and Engineering Teams in an agile environment. As a primary focus the product owner will partner with multi-disciplinary teams (marketing strategy, technology, design, creative,etc) to incorporate new channels and features within our SFMC ecosystem to continuously deliver a best-in-class, personalized experience that increases customer interaction and conversion with bank products and features.

Key Responsibilities:

Understand proposed Marketer campaign intent and utilize your marketing expertise to advise and lead the product strategy for SFMC, including overall campaign design, configuration, and execution best practices across all core marketing channels including email, display, direct mail, SMS and social

Manage and prioritize a backlog of new capabilities including new channel implementation, feature enhancements, SFMC module pilots and Engineering-mandated requests

Develop and implement a core data philosophy within the SFMC ecosystem to enable well-managed consumption of relevant data attributes while ensuring compliance with Enterprise data security standards

Find the right tone for engaging both Engineering and Marketing partners and clearly articulate strategies, requirements, details and trade-offs between the two to achieve

Work with Engineering partners to enable new integrations and to drive open issues to closure

Evaluate new capabilities and share POV from business and technology integration aspects

Collaborate with enterprise partners to bring to life new initiatives in a win win fashion

Interface directly with internal Marketing users and leaders to understand their needs and help create/deliver effective SFMC capabilities

Use an industry and competitive lens to continually position Capital One as a leader in marketing orchestration

Enthusiastic, knowledgeable and passionate around agile delivery, with the goal of delivering breakthrough consumer experiences


Understanding of core SFMC modules such as Email Studio, Advertising Studio, and JourneyBuilder

Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise

Effective communication, facilitation, presentation, and interpersonal skills

Ability to lead while under pressure, as well as being highly responsive to business needs

Results focused: Outcome oriented with a "can do" attitude and passion for maintaining well-managed processes while driving to successful resolutions

Is "hands on" in the solution and is comfortable engaging in technical conversations with Engineering Teams

Someone who loves to come up with new ideas and has a passion for innovation

Can adapt to an iterative build out mind-set where full capabilities of SFMC will be rolled out over time

Is able to interpret and translate metrics into insightful analysis to drive changes to campaign setup

Basic Qualifications:

Bachelor's Degree or Military experience

At least 6 years of experience working as a technology-focused Product Owner

At least 2 years of experience working in Marketing Technology

At least 2 years of experience with web analytics platforms and visualization tools (Google Analytics, Adobe Analytics, Data Studio, Tableau)

At least 2 years of experience using Agile or Iterative delivery methodologies

Preferred Qualifications:

Master's degree

4+ years of experience with Salesforce Marketing Cloud

SFMC Specialist or Administrator certification

2+ years of experience in leveraging personalization and optimization tools and methodologies (Adobe Target, Google Optimize, Optimizely)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.