KIND Manager Strategic Revenue Management (Revenue Growth Management) in New York, New York
Who are we?Since 2004, KIND has been on a mission to create a kinder and healthier world - one snack and one act at a time. Its iconic KIND© bars - made with real, recognizable ingredients - sparked the growth of an entirely new healthy snacking category. Today, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient - whole nuts, whole grains or whole fruit - and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
Inspired by the belief that acts of kindness can be a transformative force for good, both the KIND brand and The KIND Foundation seek to inspire kindness and empathy.
We're looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you're looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What you’ll do
As the Manager Strategic Revenue Management (Revenue Growth Management) you will act as a key business partner and the everyday base pricing and trade promotion effectiveness expert for the organization. This position helps drive consumer penetration and category profit pool growth, by leading the strategic development & execution of optimized price-pack architectures and trade spend optimization across brands/sub-brands and channels. This individual will provide support for everyday pricing and promo analytics and build team capabilities to deliver profitable value and volume growth. This position will report to the Director of RGM/SRM and work directly with all levels of the KIND team. This individual will be the functional expert analyzing promotion tactics and performance (ex. lift, ROI) to identify opportunities for improved effectiveness while identifying trends across different retailers to assist with developing strategic initiatives. And this is how you’ll do it…
Price Pack Architecture
Proactively collaborate with Marketing, SF&P and Sales for optimized brand pack-price architecture across key sizes, ensuring pricing attractiveness vs competition
Support core pricing & promo analytics (e.g., brand ladders, pack price curves, price & promo simulations) leveraging full capabilities of Sequoya, IRI and other RGM/SRM tools.
Monitor, update and optimize price-pack value curves across sub-brands and channels
Collaborate with SF&P, Trade Marketing, and Marketing on innovation launches providing pricing recommendations with a view for channel conflict
Proactively collaborate with Sales, Trade Marketing, Cat Man teams to unlock price point opportunities by channel for category/profit pool growth with customers.
Partner with Finance, Sales and Marketing to recommend marketplace price increases and estimate the Sales & Profit impact along with any volume adjustments needed do to price elasticities
Monitor retail pricing landscape and KIND pricing status (e.g., Price Points, Price Tiers, Curves)
Trade Promotion Effectiveness
Lead post event promo analytics (ROI, lift, etc) across strategic accounts, and deliver compelling summaries for activation by developing Account Playbooks
Collaborate with RGM/SRM Director to develop national promotional guidelines and partner with Trade Marketing to develop go-to-market strategies through AMPS
Manage the complete data harmonization process with Sequoya and maintain the KIND Promo Database
Partner with SF&P to ensure promo recommendations are included in Annual Operating Plan
Monitor KIND vs competitive promo depth and frequency and identify gaps
Collaborate with VP of Commercial Finance and Director of RGM/SRM to develop new Pay for Performance trade architecture incorporating customer segmentation and aligned KPIs
Support analytics and implementation of bracket pricing program
Build new tools and capabilities to support ongoing analytics with an eye towards efficiency
Manage and maintain existing analytical systems and tools, ranging from home grown tools to more advanced applications (i.e. Best Weeks, WMT Beats Tool)
Act as the RGM/SRM Tool Suite expert and train organization as needed
What you’ll bring to KIND
Able to position yourself as a trusted advisor to your clients and build strong working relationships
Accountable for your results and how those are achieved
Detail oriented with strong organizational, analytical and problem-solving skills
Analytical and able to convert data to strategic business insights
Persistent in overcoming and removing obstacles that impact goal achievement
Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
Proactive in bringing forth actionable insights and new ideas
Able to tell simple stories with complex data to sell in new ideas
CPG or Food Industry experience within Commercial Finance, Category Mgmt or RGM/SRM required
5yrs of Cat Man or Commercial Finance or 2-3 yrs of SRM/RGM experience
B.S. is required. MBA is a plus
Solid interpersonal and communicating skills
Strong analytical and advanced modeling skills in Excel
Knowledge of pricing and promotion analysis techniques
Proven ability to balance multiple priorities, work independently and meet deadlines in a fast-paced environment
A drive, commitment and sense of urgency that inspires others to achieve results
Strong proficiency in Microsoft Excel, PowerPoint and ERP systems
- Knowledge of Sequoya or other TPO platforms, syndicated data, Tableau, Power BI
What KIND offers
Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off. Choose what works best for you, including summer hours
Excellent health, dental & vision insurance, with options to fit you & your family’s needs
Your health is important! Our wellness strategy focuses on mental and physical well-being through in office programs like Drs, Nutritionists, Mindfulness, Chair Massages & others
Casual office dress code - feel free to wear your KIND gear
Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
Training & tuition reimbursement program, because continuing to learn matters and we support your development
A dynamic, ambitious, fun and KIND work environment
The opportunity and responsibility to be KIND everyday
Covid-19 RequirementsWhere permitted by applicable law, you must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S. and Canada based jobs. Proof of vaccination will be required. If you require a special accommodation, please let us know. Since we are a NYC based company, you will be asked to show proof of vaccination if you are required to enter into our NYC headquarters for an in-person interview.
EEO At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Keyword: Revenue Growth Management, RGM, Strategic Growth Management, Financial Analysis, Reporting