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L'Oreal USA S/D, Inc. Manager/Sr. Manager, Social Media Content & Influencer Marketing - Garnier in New York, New York

The Manager/Sr Manager of Social Media Content & Influencer Marketing role on the Garnier Brand Communications Team will focus on working with the team to create best in class owned and earned social content for the Garnier master brand and all categories, including skincare, hair color, and hair care. This role is critical for creating an elevated brand aesthetic, persona and voice for the brand on Tik Tok, Instagram/Stories, Facebook, Twitter and Pinterest. The goal is to build brand love and advocacy on Garnier social platforms, grow an engaged community of Gen Z influencers and recruit new and younger consumers into the brand.
Social Media:
The Manager will work with the team to develop strategic, engaging and consumer-friendly content for the master brand and all categories (skincare, hair color and hair care) on @GarnierUSA owned platforms to grow an engaged community of fans across platforms
The Manager will work with the team to develop a strong tone of voice and persona on each Garnier social platforms
The Manager will be responsible for the production of always on Garnier IG/Instastories, Tik Tok, Facebook and YouTube
The Manager will be responsible for preparing assets for posting; cropping, color correcting, retouching for all Garnier social platform assets, Ecomm and digital/CRM assets
The Manager will assist the Brand Comms team with planning campaign, seasonal and evergreen social strategies and lead the development of the monthly social editorial calendar
The Manager will create copy for posts taking into account the brand's voice and persona to ensure that we are pushing out engaging and relevant content to our audience
The Manager will design and maintain presentation decks for internal presentations
The Manager will host regular reviews of competitors for the Brand Comms Team so we are abreast of what others are doing plus ensure highest creative executions for Garnier
As a data-driven marketer, the Manager will oversee reporting and metrics to ensure KPIs are met
The Manager should thoroughly understand ever-evolving social metrics and liaise with CMO/CMI on the evolution of tracking ROI
Influencer Marketing
The Manager will build relationships with influencers and be very familiar with their content and audience to inform how the brand will work with influencers through earned and owned content
The Manager will attend influencer events/shoots/activations to activate the strategy with live and in-situation content creation
Ways of Working and Project Management:
Manager is responsible for working collaboratively to develop content to support the Garnier brand in the social space with the in-house Creative Team, our influencer marketing agency of record and content partners

Manager is responsible for collaborating with all relevant cross functional teams, including but not limited to: Ecomm, Eshopper, Tech Center, Marketing, ICC, Creative Team, etc.
Manager is responsible for managing vendors on projects and meeting goals
Manager is responsible for accurately tracking spending
5+ years' experience in social media content creation, influencer marketing for a brand (in-house or agency) with a rich digital portfolio available for review as part of the interview process with an emphasis on IG Stories and static IG posts
Must have a strong understanding of the social media space, the Tik Tok and Instagram communities, influencers, conversations, and trends
Must have an excellent eye for design and photography
Deep knowledge of photoshop
Video editing skills is a plus
Must be organized but also nimble and flexible to adjust to real-time demand
Experience in graphic design; typography, layout, composition
Beauty, CPG, or Fashion experience is preferred
Experience managing production partners and vendors
Ability to manage budgets accurately
Can think creatively and strategically with strong analytic skills
Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr
Must have a very collaborative spirit and ability to work cross-functionally with many different teams on projects
Strong interpersonal skills (written and oral)
Strong appreciation for our business / sensitivity to metier
Demonstrated L'Oreal USA Competencies: Strong leadership and organizational skills, entrepreneurial management, achiever and innovator
Must be professional, energetic and have a positive attitude
Bi-lingual/Spanish speaking is a plus
Ability to travel for work outside of NYC (mostly LA and Miami)

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.