Rocky Mountain Institute Marketing Lead- Africa and Energy Transition Academy in New York, New York
At RMI, we know how important it is during the holiday season to spend time with family and friends, get much-needed rest and relaxation and recharge for the coming year. That's why our employees receive a paid holiday from Christmas through New Year's Day to do just that! If you are applying to this position, you may not hear from us over the coming weeks. Not to worry! We won't forget about you and will be in touch after the new year. Happy Holidays!
Are you a marketing professional with a deep interest in learning how to create impactful marketing and communications in support of the clean energytransition? Do you have excellent initiative, follow-through, and project management skills? Are you looking to join a growing organization where you have the opportunity to have influence and impact in your career? If yes, then join our team!
RMIis seeking a MarketingLeadto support marketing andcommunications strategy and execution for RMI's Energy Transition Academy (the Academy) and Africa Energy Program, initiatives of the Global South Program. This role will also work closely with the Global South's other initiative focused on capacity development and training, the (CFAN).
The aim of the Academy is to support partner efforts in the provision of curated information, training, tools, peer-to-peer problem-solving, and coaching networks. Collectively, we intend these resources to address the daily challenges of decision makers and practitioners in the clean energy transition. The Academy will primarily support senior- and mid-level energy practitioners in utilities, renewable and distributed energy companies, and regulatory bodies. It will also engage legislators, public officials, investors, and influencers who can enable the transition.
The Academy concept originates from requests and suggestions received directly from energy practitioners who we support and aims to amplify, strengthen, and develop the necessary capacity and confidence needed to achieve a 1.5C pathway tailored to the Global South. Initially, the Academy will focus on developing countries and emerging markets where RMI has on-the-ground operations, including sub-Saharan Africa, Southeast Asia, and island nations. Over time, the Academy will expand to support the energy transition globally, with an emphasis on underserved communities. The Academy will focus on electricity system transformation in the context of the overall energy transition, with ancillary concentration on sectors that interface with the electricity system such as the transportation and building sectors. The final design and service offering will be informed by a detailed assessment of target stakeholder needs and existing capacity-building efforts and platforms.
The Africa Energy Programworks alongside country partners in Nigeria, Ethiopia, and Malawi, with regional scaling activities that include partners across many countries in sub-Saharan Africa. The program focuses on three complementary components: 1) expanding the use of holistic energy planning and clean energy portfolios, 2) enabling distributed energy resource (DER) adoption including minigrids to expand access and save costs for stakeholders, and 3) demand-side interventions to drive efficient use of energy that enables local economic development.
As a Marketing Lead, youwillbe a strong team player whoworksas an integral part of the Global South and Academy teamswhilecoordinating andcollaborating withother RMI programs,RMI's broaderInfluence Team, and external partners.Youwill workcloselywith theGlobal South and CFAN Strategic Communications Managers to providemarketing and communications guidance and support totheteam's subject matter expertsand help execute strategic marketing,communications, and engagementefforts toinform and influence key stakeholdersand advance programaims.
RMI communications plans utilize diverse channels and media.To succeed in this role, youwill enjoy executing programcommunications strategiesand tactics, both individually andbyeffectively engaging in-house functional experts in editorial, design, traditional and digital media, and webfor the benefit ofETA and related initiatives.Youwillalsoexhibit curiosity toward theprogram's focus areas, be proficient in tailoring communications for different audiences,excel at coordinating and workingwith partners and other outsideresources.
You willreport tothe Strategic Communications Managerfor theGlobal South Program.
Your KeyRoles and Responsibilities:
Assistwiththe developmentofmarketingplans andstrategiesforthe Energy Transition Academy, with a particular focus on outreach in Africa.
Supporttheexecution ofcommunications to both internal and external stakeholders across multiple channels, with a focus on outreach to the philanthropic community.
Ensure consistent style across all educational/training deliverables, including training modules, reports, case studies, webinars, presentations, events, and infographics.
Support the development ofmarketing andcommunicationscontent,assets,and campaigns,includingcollateral, presentations, videos, reports, and web content.
Manage communication projectsfrom inception to completion,including all internal processes andworking within-housecommunicationsresources (i.e.,editorial, design,web, traditionaland socialmedia)and third-party agenciestoensure projects are completed on time and in line with requirements.
Maintainaprogrameditorial calendar to ensure all program communication activities are coordinated, including internal and external publications, speaking engagements, program events, and digital and social mediacampaigns.
Coordinate communications efforts with other RMI programs andexternal partners.This includeshelping toseekout,develop, and managestrategic communications partnerships with like-minded NGOs, influencers, or other groups.
Identifyand researchtarget audiences andhelpguide messaging to engage those specific groups.
Collect and report on metrics associated withmarketing and communications effortsto track progress.
Closely collaborate with the Global South Communications Team, particularly on areas of capacity development and training, and work closely with the Program Marketer for CFAN.
Developfamiliaritywiththe technical content for Global South Program focus areas, especially capacity development, training, and technical assistance in the Global South.
Draft, edit and post compelling and engaging content on Academy and Africa Energy Program social media platforms including Twitter and LinkedIn, and post relevant blogs on Academy, Africa Energy Program, and CFAN landing pages.
Manage other responsibilities as assigned.
Bachelor's degree in communications,marketing,or related field and/or appropriate combination of education and significant experience.
3-5 years' experience in marketing and communications disciplines, with clear experience in developing strategies andsupportingsuccessful communications campaignsthat utilize a variety of communications channels.
Excellent initiative, follow-through, and project management skills.
Strong writing, editing, and verbal communications skills, includingthe ability toadjusttoneandlevel of depthto beappropriatefortarget audiences.
Meticulous attention to detail.
Experience with communications related to education, curriculum development, communities of practice, or professional training programs.
Significant interestin and knowledge abouttopics related to the work of theprogram-includingregional experience with Africa, the Pacific, or the Caribbean; climate change, climate action, orthe broader energy transition-is highly desired.
A strong team player with excellent interpersonal/collaborative skills with staff and counterparts at all organizational levels and with external partners.
In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, Instagram, YouTube, Twitter, Flickr etc.).
Experience using advanced tools for online publishing, including content management systems and social media authoring tools like SocialFlow, Hootsuite or TweetDeck
This position will remain remote through the COVID-19 pandemic. Once the COVID-19 situation improves,location is flexible between RMI's offices in New York City, NY; Oakland, CA; Washington, DC; Boulder, CO;andBasalt, CO-but the program is also open to remote locations in Africa, EU, or the Caribbean.This will be discussed furtherduringthe interview process.
Important Note: As a U.S. federal contractor, RMI must comply with requirements outlined . This Executive Order requires that all federal contractors and subcontractors mandate and verify that all U.S. based employees are fully vaccinated against COVID-19. If you are based in the U.S., you will be required to provide proof of full vaccination status as a condition of employment. You may request an accommodation for medical or religious reasons. If you are based outside of the U.S., this requirement does not apply.
The salary range for this position is $63,000-$74,000. Salary to be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. This position also includes an additional5% bonus target.
We offer a comprehensive benefits package including:
403bretirementoptions (5% match immediately)
Life, AD&D,short-term andlong-termdisability
Professional and personal development (including LinkedIn Learning access)
Generous paid time off
Increasing the diversity of thought, perspectives, ideas,and opinions within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.
We strive for a level of diversity that reflects the communities we serve. Achieving this-regardless of ability, race, ethnicity, ancestry, age, gender, sexual orientation, religion, veteran status, socioeconomic class, educational attainment,or other social identities-is critical to the success of eachRMI-erand collectively as an organization. This ensures that we:
Have the different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world's greatest challenges.
Strive for a culture of inclusion and belonging by treating others with dignity, respect,and appreciation enabling them to feel welcomed, supported,and valued.
Effectively connect, communicate,and build long-lasting relationships with decision makers, stakeholders,and constituents within diverse communities.
RMI is an equal opportunity employer.
RMI is an independent nonprofit founded in 1982 that transforms global energy systems through market-driven solutions to align with a 1.5C future and secure a clean, prosperous, zero-carbon future for all. We work in the world's most critical geographies and engage businesses, policymakers, communities, and NGOs to identify and scale energy system interventions that will cut greenhouse gas emissions at least 50 percent by 2030. RMI has offices in Basalt and Boulder, Colorado; New York City; Oakland, California; Washington, D.C.; and Beijing.
JOB CODE: 1000501
Rocky Mountain Institute is an equal opportunity employer