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Paramount Marketing Manager, Brand Operations in New York, New York

ViacomCBS Networks International (VCNI), a unit of ViacomCBS Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

Come join our team!

Responsibilities:

  • Support VP & Director of Brand Marketing with planning, operational, and executional needs for Paramount+ and Pluto TV

  • Set clear objectives, identify audience targets and build strategies to drive awareness, subscriptions and usage of streaming services at scale

  • Partner with internal cross-functional teams, external agencies to build breakthrough campaigns

  • Use data and insights to inform brand strategies and campaigns

  • Lead international marketing calendar and work across functions to ensure alignment across international campaigns, title marketing, promo pricing offers, seasonal and local campaigns, mapping against US/Global brand beats where possible

  • Work across central & local functions to understand, ideate, and detail marketing and creative needs for brand marketing initiatives

  • Support team with development of creative and agency briefs

  • Handle execution of international brand campaigns

  • Partner with agencies and/or Streaming Creative team to deliver on time and on budget; lead trafficking of creative assets to marketing teams

  • Develop infrastructure for detailing and centralizing all brand creative and campaign assets (central and local), ensure all brand guidelines are up to date

  • Route brand / campaign creative through accurate channels to ensure rights and clearances across internal and external partners

  • Build and design campaign launch and recap presentations

  • Track brand marketing budgets

Basic qualifications:

  • 5+ years' experience with entertainment, studio, media, tech, or consumer brands

  • Able to drive the strategic and creative planning process

  • Able to work cross-functionally with highly-matrixed teams

  • Able to prioritize and work on a fast-paced environment

  • Strong attention to detail

  • Ability to form positive relationships, collaborate and build consensus across various teams

  • Excellent communication skills

Additional qualifications:

  • Experience in digital subscription services and/or knowledgeable of SVOD/AVOD landscape

  • Ability to analyze and apply data to inform impactful marketing strategies

  • Strong project management skills

  • Hard worker, who can push projects forward with ambiguity and autonomy

  • Proactive multi-tasker eager to drive impact

  • Pop-culture lover, with a passion for global content & audiences

  • Knowledge of international markets

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

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