Paramount Marketing Manager, Brand Operations in New York, New York
ViacomCBS Networks International (VCNI), a unit of ViacomCBS Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Come join our team!
Support VP & Director of Brand Marketing with planning, operational, and executional needs for Paramount+ and Pluto TV
Set clear objectives, identify audience targets and build strategies to drive awareness, subscriptions and usage of streaming services at scale
Partner with internal cross-functional teams, external agencies to build breakthrough campaigns
Use data and insights to inform brand strategies and campaigns
Lead international marketing calendar and work across functions to ensure alignment across international campaigns, title marketing, promo pricing offers, seasonal and local campaigns, mapping against US/Global brand beats where possible
Work across central & local functions to understand, ideate, and detail marketing and creative needs for brand marketing initiatives
Support team with development of creative and agency briefs
Handle execution of international brand campaigns
Partner with agencies and/or Streaming Creative team to deliver on time and on budget; lead trafficking of creative assets to marketing teams
Develop infrastructure for detailing and centralizing all brand creative and campaign assets (central and local), ensure all brand guidelines are up to date
Route brand / campaign creative through accurate channels to ensure rights and clearances across internal and external partners
Build and design campaign launch and recap presentations
Track brand marketing budgets
5+ years' experience with entertainment, studio, media, tech, or consumer brands
Able to drive the strategic and creative planning process
Able to work cross-functionally with highly-matrixed teams
Able to prioritize and work on a fast-paced environment
Strong attention to detail
Ability to form positive relationships, collaborate and build consensus across various teams
Excellent communication skills
Experience in digital subscription services and/or knowledgeable of SVOD/AVOD landscape
Ability to analyze and apply data to inform impactful marketing strategies
Strong project management skills
Hard worker, who can push projects forward with ambiguity and autonomy
Proactive multi-tasker eager to drive impact
Pop-culture lover, with a passion for global content & audiences
Knowledge of international markets
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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