Amazon Corporate LLC Marketing Manager, Prime Video (NYC or Seattle) in New York, New York
\*This position can sit in New York City or Seattle\*
Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch including Amazon Original hits like The Boys and The Marvelous Mrs. Maisel, 3P Channel subscriptions like Showtime and AMC+, live events like Thursday Night Football games, and a large catalog of transactional (rent or buy) content offered through programs such as Prime Video Cinema and Prime Member Deals. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world's best-in-class digital video customer experience. Prime Video delivers an entertainment destination unlike any other-fast, reliable, personal, effortless, and delightful.
We are searching for an In-App Marketing Manager focused on the customer experience (CX) within the PV Storefront. The person in role will become our team's expert on Channels programming, responsible for driving a best in class customer experience by designing and implementing marketing campaigns for Prime Video content with an eye toward targeting, messaging, and segmentation to increase engagement rates across our customer base. The In-App Marketing Manager will also build the business case and influence new product features in partnership with the product and technical teams. This role works closely with internal teams and across multiple functional areas including product management, product marketing, media, vendor management, design and marketing.
The ideal candidate will have sharp instincts for compelling merchandising and promotions, aptitude for data analysis, and a passion for continuous improvement through testing. Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working autonomously in a deadline-driven work environment. If you are excited about delivering world-class entertainment experiences to our customers, this is the job for you.
Responsibilities will include:
\* Influencing overall product roadmaps and work closely with engineering to test and roll out new features
\* Crafting and executing promotional events and bespoke content launches in partnership with marketing and content acquisition teams
\* Identifying opportunities for content efficiency and automation and working cross-functionally to implement them
\* Contributing to the development and testing of new customer-facing product features
\* Campaign/Content ownership of multiple series and movie launches, partnering closely with cross-functional marketing managers and launch leads to deliver results
\* Creating, scheduling and QAing individual content campaigns to the Prime Video homepages across website, living room devices and mobile devices, including regular new content launches and seasonal promotional campaigns
\* Optimizing storefront content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
\* Analyzing data to identify customer segmentation strategies to utilize when launching promotions on our storefront or when informing algorithms to automate and scale our efforts
Join us in creating the future of digital entertainment with Prime Video!
For more information on career opportunities and to view all of our open positions please visit: www.amazon.com/careers
\* Experience building, executing and scaling cross-functional marketing programs from concept to completion
\* 4+ years of professional non-internship marketing experience
\* Experience using data and metrics to measure impact and determine improvements
\* Experience using Microsoft Excel to manipulate and analyze data
\* Experience partnering with product/technical team(s) to deliver customer-facing features
\* Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
\* Experience writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
\* Understanding and use of web metrics and how to gauge performance
\* Comfortable with a varied set of software and editing tools. Ability to learn new tools quickly
\* Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
\* Familiarity with Excel and managing large sets of data
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.