Macmillan Marketing Manager in New York, New York
Macmillan Children’s Publishing Group seeks an Associate Marketing Manager or Marketing Manager to be involved in developing and implementing innovative trade marketing campaigns for books across all ages and imprints. Reporting to the Senior Marketing Manager, the Associate Marketing Manager or Marketing Manager will work closely with the entire Marketing and Publicity team and play a critical role in the success of Macmillan Children’s Publishing Group’s lineup of bestselling and award-winning titles and authors. The ideal candidate will be forward-thinking, collaborative, and able to create marketing strategies using current and creative approaches. Title will be commensurate with experience.
What you'll do:
Serve as lead trade marketer and point of contact for publisher, editors, and sales team for selected titles
Develop and execute trade focused marketing campaigns for titles from picture books through young adult, working closely with the Publicity, School & Library, Consumer Marketing, and Sales teams
Manage the creation of title-specific marketing materials from start to finish, including writing copy, collaborating design team, and coordinating production
Plan and execute trade advertising campaigns for assigned titles, including writing copy for ad creative
Present marketing campaigns to Sales and Editorial on a regular basis
Maintain budget for assigned titles
Support the Senior Marketing Manager with high-profile campaigns, as well as with the strategy and execution of Sales Conference presentations
Work with the Senior Marketing Manager and Marketing Assistant to oversee the team’s operational functions, including the seasonal catalog, mailing grids, and other seasonal deadlines
What you'll bring:
Possess a keen understanding of book marketing, specifically in the children’s literature space
Working knowledge of digital marketing and advertising
Ability to work independently and collaboratively
Strong communication, organization, and writing skills
Fluency in Microsoft Office products
Some travel required
3-6 years of marketing or publishing experience, children’s publishing background is a plus
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur.
Macmillan Publishers is a part of the Holtzbrinck Publishing Group, a large family-owned media group of companies headquartered in Stuttgart, Germany.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.