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Sesame Workshop Marketing Manager in New York, New York

Sesame Workshop is looking for a Marketing Manager. The Marketing Manager is responsible for developing marketing strategies and executing plans to elevate the overall brand of Sesame Workshop and its growing portfolio of programs and properties. In collaboration with the Marketing & Communications, Social Impact, and Media & Education teams, the Marketing Manager will support program, distribution, and partner-related needs, including global marketing campaigns, franchise planning, brand management, and creative development.
Please note: Candidates should be local
Key Responsibilities

Provide marketing support for new and existing Sesame Workshop programs and properties

Conceptualize and execute marketing campaigns; collaborate closely with business teams, external partners, and media and creative agencies

Develop, build, and manage our global brand presence; ensure brand consistency across all programs, communication channels, and partnerships

Explore opportunities to elevate Sesame Workshop's nonprofit mission to help kids grow smarter, stronger, and kinder; drive storytelling efforts to help bring Sesame's mission to life through consumer, donor, and other audience touchpoints

Help develop strategies to integrate cross-divisional marketing efforts

Provide strategic counsel and develop a "trusted advisor" relationship with aligned stakeholders

Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge

Work hand-in-hand with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral

Work closely with social media team to plan and implement social media efforts for project announcements, launches, and global awareness days; keep a pulse on emerging trends in social media content and experiment with new ideas and formats

Conceive and develop dynamic storytelling collateral that communicates to external audiences in creative and compelling ways, including presentations, fact sheets, newsletters, videos, infographics, case studies/testimonials and more

Spearhead photo/video shoots and development of new videos, including drafting creative briefs, writing scripts, conducting interviews, identifying and securing creative resources, and pre/post-production

Partner with business area stakeholders to enhance creative brief quality and identify key messages

Ensure that the creative team understands stakeholder requirements and perspective and that the final output aligns as appropriate

Collaborate with designers and writers to ensure product delivers on stakeholder promises

Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed across the stakeholder's products

Appropriately balance stakeholder desires, business needs, marketing standards, and brand identity

Act as a marketing resource for colleagues throughout the organization by offering strategic direction and guidance on IP usage, messaging, and creative

Leverage research, reports, and data to support stakeholder business solution strategies

Manage and oversee marketing asset library, including presentations, videos, raw video footage, and photography


Bachelor's degree in Marketing or equivalent work experience

Minimum of 5 years of marketing experience; expertise in the non-profit space a plus

Seasoned media professional, preferably in children's media

Ability to handle multiple tasks simultaneously and prioritize deadlines

Demonstrated experience building successful cross-functional relationships at all levels

Broad understanding of traditional and emerging channels

Knowledge of marketing best practices in the B2C and B2B fields

Expertise in applicable applications and tools such as Microsoft Office and project management software. Expert skills in PowerPoint

Superior project management and organizational skills


Proven track record of developing and managing successful marketing plans

Well-rounded strategic marketer who wants a broad scope of ownership

Strong creative skills; excellent communicator who can bring together a brand story through a variety of mediums from writing, video, and events

Strong multi-tasker with excellent organizational skills who can pay close attention to detail

Affinity for philanthropic work and making a difference for children in need

Ability to gain deep knowledge in specific channels or vertical markets as required by specific stakeholder's business unit and larger organization's industry

Ability to partner with stakeholders to write thorough and actionable creative briefs

States opinions clearly and can verbally update stakeholders on project status

Pragmatic with creative business strategies, always keeping an eye on the objectives of the assignment

Listens well and incorporates others' viewpoints into project management process

Resourceful and solution-oriented

About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We're active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit

Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity

Sesame Workshop is an Affirmative Action/Equal Opportunity Employer. We consider all qualified applicants for employment, without regard to race, gender, color, religion, age, marital status, pregnancy, national origin, ancestry, sexual orientation, physical or mental disability, or status as a disabled or Military Veteran.