Houghton Mifflin Harcourt Publishing Company Marketing Mgr in New York, New York
Job Requisition ID: 15622
HMH Books is looking for a creative and enthusiastic Marketing Manager to join the Books for Young Readers Marketing team. The Marketing Manager will be responsible for developing and executing marketing campaigns for select assigned titles across the Books for Young Readers list including titles ranging from board books to chapter books and middle grade to YA and brands including Curious George, Carmen Sandiego, Versify and more, with the goal of generating awareness, engaging consumers, driving sales, and growing brands. This includes marketing outreach to retailers and consumers including email newsletters, mailings and social media.
The Marketing Manager will report to the Assistant Director of Marketing, Books for Young Readers. The manager should be passionate about children’s books, publishing, and a detail-oriented, organized individual able to multi-task.
Developing and executing creative and strategic marketing plans for a select number of assigned frontlist and backlist titles each season
Assisting with planning and execution of consumer festival and industry trade show presence possibly including BEA, ABA Regionals, BookCon, YALLFest/West and Comic-Cons
Constructing savvy, analytic-driven advertising campaigns with a goal of successfully engaging consumers and booksellers and driving title/author awareness and sales pre- and post-publication
Working closely with Sales to create retail promotions for assigned titles across appropriate accounts, including Indiebound outreach and promotions.
Creating various marketing materials such as sell sheets, promotional materials, title information sheets, including writing copy, coordinating with design, and distributing finished materials.
Creating content for e-newsletter communications
Developing social media campaigns and content to support marketing campaigns for Books for Young Readers
Communicating and collaborating effectively with other members of the marketing and publicity team as well as with other departments (editorial, sales, design)
Working closely with authors/illustrators to maximize campaign effectiveness
Minimum of 5 years in book publishing, bookselling or media is preferred
High school and college degree
Strong communication, organizational and writing skills necessary.
Travel may be required for this role
Curiosity and ingenuity.
Proficiency in Microsoft Office, Adobe Acrobat, Excel and Powerpoint is required.
Proficiency in Photoshop, Illustrator and other design tool files is desired.
• Might be in a stationary position for a considerable time (sitting and/or standing).
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
ABOUT HOUGHTON MIFFLIN HARCOURT TRADE PUBLISHING:
For nearly two centuries, HMH Trade Publishing has published some of the world's most renowned novels, nonfiction, children's books, and reference works. As part of a leading global learning company, it is uniquely positioned to offer educational and entertaining content for all audiences. Its distinguished author list includes ten Nobel Prize winners, forty-eight Pulitzer Prize winners, fifteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH publishes such distinguished authors as Tim O'Brien, Natasha Trethewey, Paul Theroux and Amos Oz, and a celebrated roster of children's authors and illustrators including Kwame Alexander, Lois Lowry, and Chris Van Allsburg. HMH is also home to The Best American series; The Whole30, Weber Grill, Betty Crocker, Better Homes and Gardens, How to Cook Everything, and other leading lifestyle properties; the Peterson Field Guides; CliffsNotes; books by J.R.R. Tolkien; and many iconic children's books and characters, including Curious George, The Little Prince, and The Polar Express. HMH Productions, its newly launched division, develops and produces media and licensed products related to brands such as Carmen Sandiego and Oregon Trail.
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people's lives by fostering passionate, curious learners. As a leading provider of pre-K-12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world. For more information, visit http://careers.hmhco.com
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.