Job Information
Generator Media Analytics Media Activation Manager, Digital in new york, New York
Position Summary: This role is key to the development and execution of digital campaigns, providing strategic planning support, activation and post campaign analysis across all digital channels. Candidate must have solid foundation of knowledge and experience across all digital media channels. Candidate must exhibit a proven ability to plan, execute, report and analyze digital campaigns across paid social, display, native and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.
Responsibilities
Organize, implement and manage the day-to-day digital media planning process
Contribute to media strategy for clients planning on a local and national basis
Aid in the development of campaign set-up, including testing methodologies, reporting requirements and campaign construction
Maintain budgets, creative trafficking, and invoicing
Strong client interaction on a day-to-day basis
Steward campaign pacing and optimization activity
Participate in the development of presentations for both existing and new clients
Update Supervisor on status of current accounts on an ongoing basis, identifying opportunities to optimize for maximum performance and elevating key issues or concerns as they arise
Reviews all reporting dashboards for accuracy while identifying thoughtful performance insights for post campaign reports and presentations
Maintain a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
Requirements
Minimum of 2-3 year’s digital media activation experience
Experience in digital and social activation including familiarity with Google Ads and Social UIs (Facebook/Twitter/Pinterest, etc)
Deep working knowledge of third party ad servers (Double Click/Google Campaign Manager)
Strong leadership and problem-solving skills
Dependable, proactive, detail oriented, excellent attendance
Ability to balance multiple assignments and set priorities
Excellent verbal and written communication
Demonstrate excellent analytical skills
Strong Microsoft Excel skills a must
Strong Microsoft PowerPoint skills are preferred
Bachelor’s degree in related field
Benefits of Working for Generator
Medical/Dental/Vision insurance
401K Program with company match
Competitive time-off policy, including Summer Friday program
Manager & Non-Manager Training Programs
Anniversary bonuses
Medical/Dental/Vision/Gym reimbursement program
Passion Pursuit program
All levels of full-time, permanent staff eligible for bonus pool
Flexible remote work policy
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