Job Information
Generator Media Analytics Media Planner and Strategy in new york, New York
Position Summary:
The Communications Strategy Media Planner is responsible for providing strategic planning support across all media channels. Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute, report and analyze digital campaigns across paid social, display, native and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.
Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.
Responsibilities
Organize, implement and manage the day-to-day media planning process
Contribute to media strategy for clients planning on a local and national basis
Utilize available media planning tools (MRI & Kantar), other industry research and clients’ historical media activity reports to develop media plans
Aid in the development of campaign set-up, including testing methodologies, reporting requirements and campaign construction
Maintain budgets, creative trafficking, and invoicing
Strong client interaction on a day-to-day basis
Participate in the development of presentations for both existing and new clients
Update Communications Strategy Supervisor on status of current accounts on an ongoing basis, identifying opportunities to optimize for maximum performance and elevating key issues or concerns as they arise
Reviews all reporting dashboards for accuracy while identifying key performance insights to be integrated into client updates and presentations on an ongoing basis.
Maintain a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.
Requirements
Minimum of 1-2 year’s media planning experience (focus on digital)
Experience in digital and social activation including familiarity with Google Ads/ Campaign 360 (trafficking and reporting) and Social UIs (Meta/Twitter/LinkedIn, etc)
Strong leadership and problem-solving skills
Dependable, proactive, detail oriented, excellent attendance
Ability to balance multiple assignments and set priorities
Excellent verbal and written communication
Demonstrate excellent analytical skills
Strong Microsoft Excel skills a must
Strong Microsoft PowerPoint skills are preferred
Bachelor’s degree in related field
Benefits of Working for Generator
Flexible remote work policy
Medical/Dental/Vision insurance
401K Program with company match
Competitive time-off policy, including Summer Friday program
Manager & Non-Manager Training Programs
Anniversary bonuses
Medical/Dental/Vision/Gym reimbursement program
Passion Pursuit program
All levels of full-time, permanent staff eligible for bonus pool
Salary: $52,000-$58,000
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