Verizon Media Strategy Lead Consumer Media in New York, New York
What you’ll be doing...
At Verizon, we don’t just wait for the future, we build it. And that is never truer than in our Consumer Media Team. We are shaping the ongoing future of how the Consumer Business Group (Mobility & Residential) leverages media and consumer connections to drive engagement and growth. We are seeking a seasoned Media leader to join our passionate team and to help build the future of media for Verizon. You will partner with the business unit and the rest of the Central Marketing Organization to drive demand, engagement, and overall consumer connections.
This position plays in instrumental role in defining how Verizon brings our brand and offerings to life with consumers. From being a part of defining the strategy for how best to reach and connect across paid-owned-earned media and experiences, to then translating that into the specific paid media strategies and plans, this leader will be a smart marketer with a strong paid media expertise. Reporting to the Director of Media Strategy, this role will partner with a broad cross-functional set of talented team members to:
Lead the integrated media strategy for assigned responsibility within Consumer Media.
Work closely with Creative, IMC, and Agency teams to develop strategies and ideations for large-scale initiatives.
Set and deliver the vision for connecting with consumers and driving business objectives within Consumer Media scope of responsibility (e.g., demand generation, attitudinal lifts).
Inspire and support an internal and agency team to bring the vision to life through smart media and connections strategies and flawless execution.
Lead the ongoing elevation of media capabilities for assigned scope, including continuous elevation of performance results as well as process and productivity to achieve them.
Steward the thought leadership and innovation opportunities for assigned scope.
Spark new ideas and approaches for bringing media initiatives to life.
Drive store and digital traffic to support demand across all channels, including traditional and digital media.
Lead reporting readouts and partner with agency and the Marketing Effectiveness teams to improve media efficiency.
Develop strategies to increase growth against national and key geographies and consumer segments.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Experience in both national and local media.
Even better if you have:
Experience in media strategy and activation.
The ability to inspire others to achieve team goals.
Experience in mobility or residential cable/broadband industry.
Experience with demand generation and broader marketing strategies.
Experience across all media strategy channels.
Strong analytical capabilities.
Understanding of data sources to ensure the internal and agency teams can connect the right data sources to drive performance decisions (i.e., audience targeting via DMP).
Strong leadership skills.
The ability to influence and steward initiatives and new ideas forward at all levels.
Understanding of media strategy utilizing all touchpoints (i.e., digital and traditional media) and how they interact with messaging across paid/owned/earned.
Knowledge of integrated marketing and how it related to specific media and activation strategies and plans.
Experience leading media teams and/or managing agencies that support multiple programs or campaigns simultaneously.
Experience continuously elevating media effectiveness across all channels, especially digital.
Willingness to travel up to 25%.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
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