Coach Inc Men's Editor & Copy Manager in New York, New York
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.
Men's Editor & Copy Manager
Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.
At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.
The Men's Editor & Copy Manager will be responsible for writing, governing and evolving the men's voice for all channels including site, email, stores, social media, branding, collaborations, press releases, men's talent and product, and concepting men's 360-campaigns.
An owner of the men's verbal identity from campaign concepting through to copywriting, this role is a dual report and supports the Director of Editorial & Concept and the Director of Omnichannel Copy.
A key creative and strategic cross-functional role, this person will work with partners in social media, men's brand, creative, talent, 3D digital experiential, marketing and men's design studio.
Inclusivity is at the core of Coach, and while this role drives awareness to the men's business, it is irrespective of gender and this person will work across a broad range of men's and gender-inclusive projects too.
A storyteller and 'writer's writer', the ideal candidate will be excited at the prospect of defining the Coach voice for men.
The successful individual will leverage their proficiency in copywriting to...
Write all men's copy for everybrand channel, with a strong focus on digital: site, email and social media captions.
Ideate, pitch and execute 360 men's campaigns for seasonal projects, product launches and collaborations: develop engaging, on-brand storytelling, taglines and messaging.
Name men's products and Coach codes.
Write men's press releases.
Script men's talent.
Partner with creative and social to imagine new storytelling ideas and franchises for men.
Own and evolve the men's section of the Coach Copy Style Guide.
The accomplished individual will possess...
A strong interest and cultural fluency in men's (and all) cultures and subcultures, and industry and lifestyle trends.
Excellent and versatile writing skills with the ability and confidence to challenge the status quo.
Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration.
A sense of ownership and accountability for work and team.
Ability to work independently and as part of a team in a fast-paced creative environment.
Proven experience presenting concepts to senior leadership.
Strong competitive knowledge of best-in-class fashion/editorial voice.
The ability to fact-check, self edit and proofread own work.
A strong knowledge of relevant social media platforms and popular culture.
The outstanding professional will have...
4+ years of editorial and copywriting; luxury/fashion experience in the men's arena.
Excellent grammar and communication skills.
Ability to prioritize multiple projects and work in a nimble manner.
A positive, proactive attitude and a good sense of humor.
Our Competencies for All Employees
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.