Marc Jacobs New York | Copywriter in New York, New York
BRAND: FOR OVER 30 YEARS, MARC JACOBS HAS INVIGORATED THE FASHION WORLD WITH A UNIQUE DESIGN PHILOSOPHY:PIONEERING DESIGNS.AN IRREVERENT SPIRIT.THE EVERYDAY AND THE EXTRAORDINARY.LED BY THESE CODES, THE BRAND HAS BECOME A DRIVING FORCE IN THE WOMENSWEAR, BEAUTY, ACCESSORIES, FRAGRANCE, WATCH AND JEWELRY INDUSTRIES.
ABOUT MARC: BORN IN NEW YORK CITY IN APRIL 1963, MARC JACOBS ATTENDED THE HIGH SCHOOL OF ART AND DESIGN AND GRADUATED FROM PARSON’S SCHOOL OF DESIGN. AS A DESIGN STUDENT, JACOBS WAS THE RECIPIENT OF SOME OF THE SCHOOL’S HIGHEST HONORS INCLUDING DESIGN STUDENT OF THE YEAR.
IN 1984, THE MARC JACOBS LABEL WAS FOUNDED ALONG WITH BUSINESS PARTNER ROBERT DUFFY, AND HAS SINCE BECOME A GLOBAL BRAND.
JOB DESCRIPTION: • Develop brand messages for all digital marketing channels including ecommerce, social media, performance anddigital media• Maintain consistent and clear tone of voice for both Runway and THE Marc Jacobs product pillars• Collaborate with brand marketing, ecommerce, and graphic design teams to develop relevant product stories andexperiences• Contribute ideas for content development during creative and cross-functional meetings, for both high-levelseasonal concepts as well as daily asset needs• Write engaging copy for subject lines, editorial emails, homepages and landing pages informed by weekly resultsand benchmarks• Create copy for printed marketing collateral, brand events and retail needs• Provide inputs and recommendations for social copy that is leveraged in both organic and paid social campaigns• Partner closely with merchant and design partners to construct product descriptions for all items featured onmarcjacobs.com each season• Own process of creating and editing all copy needs for the brand, from briefing to proofreading and QA testing• Work closely with project manager to construct and adhere to timelines for all relevant projects and initiatives• Conduct regular market research to draw inspiration and learnings for telling brand stories• Reports to Vice President, Marketing & Social MediaQUALIFICATIONS & EXPERIENCE• 5-7 years relevant copywriting or editorial writing experience• Fashion experience preferred• Bachelor’s degree required• Excellent communication and a broad range of writing skills, from creative to technical• Strong proofreading abilities with an acute attention to detail• Proactive self-starter and multi-tasker• Highly organized while remaining flexible to meet business needs• Ability to self-prioritize and meet tough deadlines• A team player and good business partner to all cross-functional teams• Solutions-oriented with a positive attitude
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