Marc Jacobs New York | E-Commerce and Digital Marketing Director in New York, New York
BRAND: FOR OVER 30 YEARS, MARC JACOBS HAS INVIGORATED THE FASHION WORLD WITH A UNIQUE DESIGN PHILOSOPHY:PIONEERING DESIGNS.AN IRREVERENT SPIRIT.THE EVERYDAY AND THE EXTRAORDINARY.LED BY THESE CODES, THE BRAND HAS BECOME A DRIVING FORCE IN THE WOMENSWEAR, BEAUTY, ACCESSORIES, FRAGRANCE, WATCH AND JEWELRY INDUSTRIES.
ABOUT MARC: BORN IN NEW YORK CITY IN APRIL 1963, MARC JACOBS ATTENDED THE HIGH SCHOOL OF ART AND DESIGN AND GRADUATED FROM PARSON?S SCHOOL OF DESIGN. AS A DESIGN STUDENT, JACOBS WAS THE RECIPIENT OF SOME OF THE SCHOOL?S HIGHEST HONORS INCLUDING DESIGN STUDENT OF THE YEAR.
IN 1984, THE MARC JACOBS LABEL WAS FOUNDED ALONG WITH BUSINESS PARTNER ROBERT DUFFY, AND HAS SINCE BECOME A GLOBAL BRAND.
Marc Jacobs, one of the leading global fashion companies, is looking for a passionate, motivated and entrepreneurial digital marketing expert who can help develop and drive the overarching digital marketing strategies for Marc Jacobs that will optimize traffic and conversion for our digital properties and will support key brand initiatives.
Strategy and Planning:
Develop annual and seasonal marketing plans to acquire new customers and drive traffic to the site including SEO/SEM/Display/Affiliate and other programs.
Actively lead hind-sighting and competitive benchmarking to inform marketing strategies and planning, as well as campaign execution and process improvement.
Forecast and derive insights from key metrics to inform marketing strategies related to our key digital marketing programs (e.g., SEO, SEM, display, etc.)
Develop and manage the monthly integrated digital marketing calendar and work with partners across different functions to ensure we deliver a consistent and integrated branded experience and messaging across all platforms and mediums
Share learnings and best practices with colleagues and cross-functional business partners.
Marketing Program Execution
Develop and manage overall digital marketing (SEO/SEM, Display, other) programs.
Evaluate regularly effectiveness of marketing spend and optimize as needed to ensure we are maximizing ROI
Own the analytics surrounding the online marketing programs (banner, search, email)
Optimize and manage relationship with our agency
Qualified candidates will have a Bachelor's degree in Business, Communications, Marketing or a related discipline (or equivalent combination of education and experience), coupled with a minimum of 5 to 8 years of online marketing and E-commerce consumer product marketing experience
Experience with fashion and/or lifestyle brands is preferred.
Solid understanding of consumer brand marketing principles with the ability to translate brand strategies into effective online and multi-channel marketing programs that meet financial and strategic objectives.
Expertise in direct and brand-focused online media planning including experience with paid and natural search, display, rich media, and portal relationships.
Proven success in managing creative and media planning agencies using strong briefing, project management, creative development, data management\
Strong analytical skills is required, as well as demonstrated working knowledge of website design and development, user interface principles, and online marketing best practices.
Exceptional project management skills
Strong interpersonal and communication skills.
Self-sufficient and be able to operate effectively without close supervision.
Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people
All your information will be kept confidential according to EEO guidelines.