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The Walt Disney Company Paid Media Coordinator in New York, New York

Job Summary:

Location: NYC (but remote until TBD)

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location

The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns for Paid Social, Paid Search and/or Programmatic. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skill set to the role, which will be critical to delivering breakthrough thinking for this channel.

This is an entry level role on the Paid Media team.

Responsibilities:

  • Partner with regional paid media associates and provide support on paid media planning

  • Support country leads on paid media initiatives with a focus on acquisition based paid media planning

  • Work with regional teams on pacing of country specific goals

  • Work with paid media team members to collect performance information, strategic recommendations, and performance data into cross-channel viewpoint

  • Support paid media planning and cross-channel strategies to drive subscriber acquisition & efficiency

  • Coordinate regional teams to support full funnel paid media strategy (awareness & acquisition)

  • Work closely with regional market teams on region specific challenges

  • Develop presentations to articulate cross-channel performance

  • Influence, collaborate and directly work with regional and market team members

  • Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)

  • Coordinate of key media partners to develop regular business reviews with regional teams

  • Monitor goals and delivery from paid media efforts at a country level

  • Work in tandem with paid media buying team to ensure optimizations & learnings are being communicated to the regions

  • Schedule regular cadence meetings with regional leads to provide latest performance information & take notes & send out action items

  • Identify, prioritize, and articulate paid media campaigns and initiatives

  • Contribute to strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content, audience targeting & messaging)

  • Explore new paid media tactics & concepts

  • Develop presentations & present to regional teams showcasing cross-channel viewpoints

Basic Qualifications:

  • 0-1 years’ experience in a digital marketing role or relevant internship experience preferred

  • Understanding of digital marketing creative formats & best practices - experience with paid social, display, video and other formats preferred

  • Experience with file management (e.g. Box, Google Drive) in a professional environment a plus

  • Must possess an innovative and growth-oriented mindset and excellent written, verbal and presentation skills

  • A positive attitude and desire to learn and have fun.

Job ID: 854713BR

Location: New York,New York

Job Posting Company: Disney Media & Entertainment Distribution

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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