The Walt Disney Company Paid Media Manager in New York, New York
Paid Media Manager
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney Streaming Services is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. Disney Streaming Services is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, Disney Streaming Services aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.
The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skill set to the role, which will be critical to delivering breakthrough thinking for this channel.
Be assigned and responsible for paid media expertise within the US & Canada
Partner with Canada team & their leadership team on strategic paid media initiatives with a focus on acquisition paid media planning
Work with regional teams on budget planning, forecasting, and monitoring of country specific goals (US & CA)
Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpoint
Support paid media planning and cross-channel strategies to drive subscriber acquisition & efficiency, cross product (Disney+ & ESPN+)
Coordinate with teams to support full funnel paid media approach
Connect business planning and media implications to unlock growth and new opportunities
Work closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)
Develop innovative solutions by spotting client business growth opportunities and design presentations to articulate the story in an impactful manner
Develop regular cadence business reviews highlighting key learnings and performance, educate, & present to leadership teams
Ensure cross-channel level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)
Coordinate with key media partners to develop regular business reviews (i.e. google, facebook, snapchat, etc.)
Monitor goals and delivery from paid media efforts
Identify, prioritize, and articulate paid media campaigns and initiatives
Contribute to strategy, paid media optimizations, audience targeting, and messaging
Articulate and educate on paid media optimizations for improved acquisition performance
Recommend new paid media tactics, concepts, partners, and approaches to inform broader marketing strategy
Develop presentations & present to market teams showcasing cross-channel performance
4+ years cross-channel paid media experience including a combination of performance marketing planning
Previous hands-on keyboard experience
Expertise with major search engines: Google, Microsoft, Apple
Expertise with DoubleClick (i.e. CM, DV360, SA360)
Deep knowledge of programmatic ad buying within multiple DSPs (i.e. Verizon, Trade Desk, etc.)
Deep knowledge of established & emerging social platforms (i.e. Facebook, Twitter, Snapchat, Pinterest, Tik Tok, Reddit, etc.)
Experience with 3rd party social campaign management platform (i.e. Sprinklr, 4C)
Experience with 3rd party digital platforms (i.e. Prisma)
Experience with paid search tools (i.e. Search Monitor)
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
Must have experience with direct response campaigns
Highly skilled in all Microsoft Office Products
Highly quantitative with the ability to make data driven decisions resulting in tangible improvements in performance
Excellent Powerpoint deck building skills & presentation skills
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Comfortable working in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property
Sense of humor and desire to have fun!
The hiring range for this position in New York is
$104,280.00 - $130,350.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10030275
Location: New York,New York
Job Posting Company: Disney Streaming
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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