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Generator Media Analytics Paid Search Strategist in New York, New York

Summary:

Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, providing valuable bandwidth, and by the expertise provided from our results-oriented team. We seek experienced, talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization, in an environment where opportunities are performance-based.

Job Responsibilities:

  • Assist in the management of Search Engine Marketing Campaigns on Google and Bing

  • Support Account Managers on all SEM issues

  • SEM performance tracking, analysis and reporting

  • SEM budget planning and recommendations.

  • Create ad copy and perform keyword research, analysis and optimizations

  • Manage and track spend across all SEM campaigns

  • Achieve targeted ROI and Ad Spend for SEM campaigns

  • Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research

Job Qualifications:

  • 2-4 years of SEM experience

  • 4-year college degree; required

  • Google Ads experience. Google Certified Professional preferred.

  • Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations

  • Excellent verbal and written communication, presentation and interpersonal skills

  • Ability to interact and manage expectations of clients, internal departments and management

  • Excellent data analysis skills and strong computer proficiency required

  • Strong Excel skills are crucial

  • Strong analytical and organizational skills and highly detail-oriented habits

  • Ability to work on multiple tasks and ability to meet deadlines

  • Agency experience a plus

  • Fast learner with strong problem-solving skills

  • Must be a team player

Perks at Generator:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: life insurance)

  • 401K Program with company match

  • Commuting reimbursement in addition to our Commuter Savings Account

  • Competitive time-off policy, including Summer Friday program

  • Medical/Dental/Vision/Gym reimbursement program

  • Passion Pursuit program

  • Tuition reimbursement for CE classes

  • Manager & Non-Manager Training Programs

  • Weekly catered lunches/brunches

  • Stocked complimentary snacks and beverages

  • Anniversary bonuses

  • Frequent team building social activities in our agency event space

  • Community volunteer program and events

  • All levels of full-time, permanent staff eligible for bonus pool

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