Job Information
Fortress Brand Performance Marketing Manager, Marketplace Partnership in New York, New York
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.
We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.
We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart.com, TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.
Key Responsibilities
Take ownership of paid growth marketing initiatives (PPC, Programmatic) for key accounts on the Amazon marketplace.
Possess expertise in understanding an Omni-Marketplace ecosystem to lead, build, drive, and optimize successful marketing campaigns within and not limited to, Amazon Sponsored Ads, DSP, and additional Marketplace’s (Walmart, Criteo).
Report on KPIs and results to key stakeholders, presenting findings and next steps to clients. Daily use of reporting to support the story behind your clients’ KPIs, confidently interpreting trends and making recommendations as a result.
Conduct weekly, monthly, quarterly, and annual calls to review trends, performance, and provide innovative marketplace strategies. Proactively identify new and emerging opportunities to drive growth and evolution on an ever changing and evolving marketplace.
Tie in comprehensive knowledge of categorial trends and insights, and how outside factors are impacting the overall narrative.
Facilitate communication and strategize with account, analytics and creative teams to optimize brand performance
Plan and execute and digital ad campaigns to meet goals provided by key stakeholders
Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends and client goals
Serve as a team leader for junior members of the team by providing trainings, process improvement, QAing deliverables, and delegating tasks.
Coach, mentor and delegate tasks & responsibilities to junior members on joint accounts where you serve as lead. Focus on development and shared knowledge across the team.
Requirements
2-3+ years of E-Commerce, PPC or online marketplace experience
Budget management of over $250,000 per month preferred.
Professional experience Strong data analytics and strategy background
Client Facing Experience to navigate complex client needs and personalities (agency experience a plus)
Google Adwords and / or Amazon Advertising certification
Advanced Excel knowledge and skills
1+ year Amazon experience a huge plus
DSP, email, push, display and/or other advertising channels are pluses
Familiarity with Google Drive, Docs, Sheets and Slides
Familiarity with the skincare and wellness space a plus
Excellent time management and organizational skills
Excellent communication and presentation skills
Experience with PPC tools, such as Helium 10 or DataHawk are a plus
Amazon "A9" knowledge or experience is a plus
SQL knowledge or experience is a plus
Benefits
Health, dental and vision
PTO
Summer Fridays
Education Stipend
Wellness and commuter benefits
Work with a fun, consultative team of experts
Salary Range : $115,000 - $125,000