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Forrester Research, Inc. Principal Analyst, Demand and Account-based Marketing Strategies in New York, New York

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:
Forrester is seeking a Principal Analyst to be part of our B2B demand and account-based marketing strategies service, which is designed to help demand leaders develop and deliver strategies, industry leading approaches, high-performing teams and results-oriented programs. This role develops research and advises B2B marketing leaders in areas including defining aligned marketing-sales demand strategy, optimizing the revenue engine for growth, sensing and activating new buyers, growing existing customers, increasing revenue from strategic accounts, delivering contextual content experiences, and developing a multidisciplinary team.

Our ideal candidate is a seasoned B2B marketing practitioner who has deep experience in leading demand marketing teams either at a global/regional or business unit level. We are especially interested in candidates who have direct experience in digital marketing strategies, capabilities and teams. While experience in managing agencies is desirable, our ideal candidate has deep client-side credentials.

Candidates must be a thought leader, advancing our research agenda, driving high-impact client-facing engagements, and acting as an advocate for the demand and account-based marketing service both within Forrester and with our clients.

Job Description:
Delivers client-facing engagements (inquiries) to support client needs and drive further engagement, client retention, and growth.
Develops innovative foundational frameworks and models to illustrate and enable B2B marketing best practices.
Ensures client-facing content is engaging, actionable, and meets expectations for unparalleled quality.
Participates, supports, and influences other demand and account-based marketing strategies analysts in the research development and innovation efforts.
Supports the VP, research director, and other analysts to develop and implement scalable client engagement activities, client retention, and new business development efforts.
Develops and delivers presentation content for key customer events throughout the year.
Provides sales enablement support as required, including account strategies and service positioning.
Participates in consulting engagements as a subject-matter expert as needed.
Speaks publicly to build brand awareness.

Job Requirements:
A record of strong academic achievement.
At least 15 years of experience as a B2B marketing leader.
Client-side experience in building, managing, and activating B2B demand on a global stage.
Firsthand experience in managing and executing digital strategies and capabilities for demand marketing, account-based marketing, field marketing, customer marketing.
At least ten years of experience in managing high-performing marketing teams, at global, regional/or subregional level.
Proven experience in addressing the common issues and challenges that B2B demand marketing leaders and digital marketing leaders face today in their function and role.
Advanced knowledge and understanding of how complex B2B organizations function and the resulting transformational and change management challenges that B2B marketing leaders face today.
Proven track record of communicating with and influencing senior leaders within an organization.
Demonstrated ability to collaborate effectively with colleagues and peers to achieve mutually beneficial outcomes.
Deep intellectual curiosity about how B2B marketing leaders lead their organizations and drive change.
A creative view of markets, technologies, and the social and cultural dynamics that are influencing the future of B2B demand and account-based marketing.
Superb writing skills, with a knack for taking complex theoretical ideas and making them lucid and actionable.
Familiarity with and confidence around data and the way research and data drive decision-making.
Confidence in operating in a networked organization and working within a matrixed, team structure.
Strong execution skills and evidence of a consistent follow-through on commitments.
The ability to travel 25% of the time or more.

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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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