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Meta Product Marketing Manager, Brand Safety in New York, New York

Summary:

We’re seeking a Product Marketer to help develop our next generation of brand safety solutions that drive value and relevant experience for consumers and advertisers. Meta seeks a seasoned Product Marketing Manager to serve as the representation of the market in product and the representation of product in the market across the broad advertiser ecosystem.The successful candidate will have deep industry experience and be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will synthesize market feedback for product development and collaborate with key stakeholders to set priorities for go-to-market and product. This person should be a skilled communicator and collaborative partner who thrives in a fast-paced, highly cross-functional environment.In a time of industry change, we need a true thought leader who can comfortably influence stakeholders in product and sales globally. At the same time, the role requires hands-on operational product work to execute against business objectives.

Required Skills:

Product Marketing Manager, Brand Safety Responsibilities:

  1. Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing for our brand safety solutions

  2. Communications, and other cross-functional partners to bring our products to market and drive alignment internally

  3. Identify product opportunities through customer interviews and qualitative and quantitative analysis

  4. Produce market assessments including competitive analysis, customer segmentation, and product requirements

  5. Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions

  6. Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

  7. Lead the development of product positioning, materials, and training for sales, clients and consumers, as necessary

  8. Develop the go-to-market strategy for product releases across multiple Facebook teams, and be able to execute those plans

  9. Support teams in handling customer and consumer questions on measurement tools and partner with engineering and product teams to coordinate troubleshooting these tools

  10. Partner with leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our measurement solutions

Minimum Qualifications:

Minimum Qualifications:

  1. Experience in digital technology, advertising, advertising technology or relevant fields

  2. Demonstrated experience working with engineering, product management, design, data science and research functions

  3. Experience setting product priorities and managing and communicating tradeoffs

  4. Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications

  5. Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders

Preferred Qualifications:

Preferred Qualifications:

  1. MBA

  2. Deep knowledge of advertising solutions

  3. Understanding of regulatory environment in online advertising

Public Compensation:

$128,000/year to $186,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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