Industrial Color Product Marketing Manager in New York, New York
Globaledit, a division of CoCreativ, is looking for a passionate Product Marketing Manager to join our growing marketing team. We are the leading provider of a powerful SaaS platform that optimizes and accelerates creative production. CoCreativ is a family of integrated creative production companies based in New York City and Los Angeles with a well-established client base. Our Clients include leading fashion brands, retailers, and entertainment companies – including Morphe Cosmetics, L.L. Bean, Old Navy, and NBC.
You are someone with a background in product strategy, product marketing, and customer marketing, primarily within a B2B SaaS environment. Ideal candidates will thrive in working through the opportunities to elevate the Creative process of global teams and individual creators. You will forge strong partnerships with account management, customer success, and sales teams while working closely with product managers to define and drive all aspects of product go-to-market, customer engagement programs, and team training & enablement across our platform verticals. Ability to work cross-functionally, facilitate stakeholder alignment, and translate technical capabilities into compelling customer marketing is critical for success.
The Product Marketing Manager will also work closely with the VP of Product and Marketing to lead strategic projects that drive impact across the growing business segments. Globaledit is a dynamic, fast-paced environment with a small-high performing team. Adaptability, humility, and a strong bias for action are key attributes for this role.
Partner with Product Managers to lead go-to-market for new value streams, including strategy, training, product adoption, and advocacy
Manage feature rollouts developing segment/persona-based messaging, assets, and training materials
Develop and execute customer engagement and cross-channel campaigns across the customer lifecycle
Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization.
Collect and codify customer needs and insights, perform market and competitor research, and analytics deep dives to influence product strategy and measurement
Partner with cross-functional teams to create compelling customer stories, thought leadership, product videos, webinars, and assets
Partner with cross-functional teams; sales, account management, and CSX with customer communication and messaging
Minimum 3 years of PMM experience
5+ years professional experience working across Strategy, Product Marketing, or Customer Marketing
B2B SaaS experience preferred
A/B testing experience
Ability to execute marketing campaigns across lifecycle, from strategy, activation to measurement
Proven track record of defining and delivering innovative go-to-market campaigns that drive long-term results
Experience creating and leading product training and enablement programs
Experience developing and conducting customer research and interviews
Outstanding communication skills, both verbal and written
Self-starter, innovator, consistently raises the bar, while executing deliverables on time
Project/ change management and collaboration skills in a fast-paced, cross-functional environment
Team player - willing to pull their sleeves up, no job too big or too small
Good to have
Agency or creative production experience
Product Management experience
Good familiarity and understanding of various software SaaS platforms in Sales, Marketing, and digital asset management such as PPM, CMS, PIM, DAM, DRM.
Experience with Google Analytics, Mixpanel, Segment, SQL, Python
SEO, SEM, Programmatic experience
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, commuter benefits, and employee discounts as well as PTO, summer Fridays and regular office events to celebrate our teams. We have a beautiful workspace which includes two patio decks and open gallery space.