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Situation Group Programmatic Media Manager in New York, New York

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients–seeks a Programmatic Media Manager with 5+ years of experience. This role will report to the Managing Director. The ideal candidate is detail oriented, highly collaborative, has a passion for the higher education space, and “nerds out” about all things media.

What You'll Do

The Programmatic Media Manager will lead digital media planning for clients across our portfolio in partnership with the Media Director and Media Buyer team. As Town Hall is a small and growing team, this role will require both strategic planning and time spent “hands on keyboard.” Excellent candidates for this role have experience planning and executing digital media campaigns and are looking for a leadership role within the team, bringing smart media chops to the table, and collaborating with Account & Creative Strategy to build the best holistic marketing plan for our education clients.

Our office is located in midtown Manhattan, and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

  • Attend internal and client-facing meetings, speaking to media campaign performance and strategy

  • Represent the agency’s POV on vertical-specific trends and the digital media landscape at large

  • Collaborate with Account Supervisor/Account Director to identify growth opportunities within existing client portfolio

  • Facilitate communications with external vendors and partners

  • Develop media strategy and approach to reach client goals and objectives

  • Create annual and campaign-specific cross-platform tactical media plans, identifying KPIs and generating ongoing testing plans

  • Collaborate with Media Buyer team to QA campaign set up, targeting, and budgets prior to launch

  • Monitor campaign performance and recommend optimizations, in collaboration with Media Buyer team

  • Provide insights for client-facing reports; deliver report presentations to clients as needed

  • Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers

  • Collaborate with Creative Strategist and and Creative Director to develop media campaign creative and ensure best practices are met

  • Oversee deliverables developed by and growth of Media Coordinator in collaboration with Media Director

Requirements

  • 5+ years experience in a digital marketing/advertising role

  • Experience with/working knowledge of two or more of the following platforms:

  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience;

  • paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok

  • Familiarity with and/or willingness to learn Google Analytics

  • Proficiency in Microsoft Excel, Word, and PowerPoint

  • Ability to successfully deliver client-facing presentations

  • Interest in mentoring junior associates, experience as a manager is a plus

  • Experience working on higher education or cause/non-profit clients is a plus

Benefits

We offer a competitive base salary and a range of benefits and perks:

  • Annual Salary: $75k - $95k

  • Health care plan (medical, dental and vision)

  • Retirement plan with employer match

  • Life and disability insurance

  • Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays

  • Paid family leave

  • Cold brew coffee, snacks and fresh fruit

  • Wellness resources

  • Special access to New York City’s arts and entertainment scene

Our Company

We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Meals on Wheels America, No Kid Hungry, Girls Scouts of America, ADL, Harvard, Cornell, and Columbia.

Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.

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