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INTERNATIONAL COSMETICS & PERFUMES Regional Sales Manager, NYC in New York, New York

TITLE: Regional Sales Manager

REPORTS TO: Regional Sales Director

FLSA: Exempt


JOB OVERVIEW:   This Regional Sales Manager is responsible for executing the Sales Strategy on behalf of the International Cosmetics & Perfumes (ICP) brands – with the current focus on The House of Creed. This person will serve as an ambassador for their assigned  region and plays a key role in coaching and developing the in-store sales team in the “Customer Experience” while championing sales goals and effectively representing ICP. This role will also promote and maintain the intrinsic company culture that fosters the firm’s core values of: Transparency, Recognition, Accountability, and Communication


Works with Regional Management Team to execute sales strategy of the company and brands, including but not limited to:

  • Champion and drive The Customer Experience by being an example to the Coop and ICP Product Specialists.

  • Develop Product Specialists to achieve personal sales goals by maximizing productivity via our selling ceremony and  developing partnerships throughout the store to promote Creed via intersell.

  • Establish seasonal strategy and drives execution across territory.

  • Manages team of Market Specialist/FT/PT and temporary staff.

  • Establish partnerships with store management and elevated services, (personal shoppers, store stylists, digital stylists, Bridal registry)

  • Prepare and carry out seasonal retailer presentations

  • Plans and negotiate product launches with store manager, department manager and store team.

  • Identify opportunities for innovations within local market; including identification of growth to drive volume and brand awareness.

  • Accountable for event presell and set up in partnership with store teams.

  • Recruit, hire, onboard and train new hires.

  • Ensure that market share objectives are being met

  • Report on weekly, monthly and yearly total retail performance per region and brand.

  • Monitor competitive activity and competitive retail performance within fragrance/beauty department

  • Work with Planning team to identify opportunities with stock levels

  • Responsible for ensuring all Fragrance merchandising guidelines are properly executed. 

  • Act as Brand Ambassador on behalf of Creed by part taking in monthly morning meetings; Department Wide Meetings, Store Wide Meetings, and Out of Home-base Meetings in conjunction with the ICP Management Team and store PS.

  • Weekly communication with Regional Sales Director regarding business performance & stock conditions


  • 7+ years of relevant sales experience within the beauty or fragrance industry, with a preference for a background in the luxury sector

  • Demonstrated proficiency in delivering excellent customer service.

  • Strong leadership qualities, including the ability to manage, motivate, and coach a team.

  • Excellent written and verbal communication skills, including listening skills.

  • Proficiency in Excel, Microsoft Word, and navigating online reporting.

  • Innovative thinker with a best practices approach to understanding business, including the ability to analyze the business and identify new functional growth opportunities.

  • Flexible and adaptable to changing priorities with the ability and willingness to multi-task.

  • Strong Partnership building / interpersonal skills and skilled in negotiations.

  • Initiative taker who excels in collaborative work and thinking and holds themselves accountable for meeting deadlines.

  • Physical ability to move about in store, kneeling, stooping, using stairs, carrying, bending, stretching, twisting and lifting up to 40 pounds.

  • Comfortable traveling, including airplane travel, driving, and other modes of transport as necessary and fiscally responsible.

    Compensation includes competitive salary, subsidized health benefits, generous PTO schedule and 401K plan.

    ICP is an Equal Opportunity Employer. All applicants are considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.


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