HeBS Digital Search Marketing Manager in New York, New York
We?re NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we?ve worked with global chains, independent boutique hotels, and non-hotel accommodations to drive more direct bookings through website design and digital marketing, from SEO, SEM, and online advertising to content, email, and social media marketing. We?re looking for a Search Marketing Manager to join the team in our New York office.
We all know that marketing is pay to play, but organic initiatives can be just as important for our roster of hotel clients, too. We?re looking for a Search Marketing Manager to oversee our SEM and SEO teams. You should be equally at ease creating, analyzing, and tracking paid-search marketing campaigns as you are advising on increasing organic website rankings. Here at NextGuest Digital, you?ll get to do it for some of the world?s most popular places to stay.
Responsibilities of a Search Marketing Manager include:
Oversee our search marketing team of SEM and SEO specialists, including professional development and mentoring
Oversee the creation, monitoring, and reporting of paid-search marketing campaigns
Advise on the formulation of bidding and keyword strategies with major search engines
Suggest technical and content tactics for increasing organic website rankings
Partner with account managers in client-facing calls and meetings to convey search marketing strategies and opportunities directly to clients
Lead HEBS Digital?s paid search and SEO expertise, keeping the agency ahead of the curve and continually optimizing performance to grow our clients? business
Serve as an advisor, providing strategic insights and recommendations for all paid search marketing campaigns and SEO implementation across the client portfolio
Drive departmental growth and revenue from SEM and SEO services
Develop processes and big picture strategies ? including the creation of SOPs, POVs, scope of work, trainings, workshops, etc.
Remain current on the latest SEM and SEO trends, innovations, and best practices, and lead discussions internally and externally
5+ years of experience in SEM and SEO
Bachelor Degree from a four-year college or university
Experience in an agency environment and BrightEdge Certification are preferred
Google AdWords and Google Search Console experience
Experience with Adobe Media Optimizer/Adobe Analytics
Proficient in MS Office
Strong organizational skills with attention to detail
Ability to evaluate a business need or problem and provide strategic solutions
Leadership qualities including the ability to train and motivate team members, enforce deadlines, and manage team bandwidth
Ability to work on multiple tasks at a time and meet deadlines
Strong written and verbal communication skills ? must be able to communicate in a way that is clear, succinct, and easy to understand for clients and key internal stakeholders
Benefits & Perks:
Casual office environment
Quarterly team outings, from bowling to karaoke and river cruises
Monthly team lunches
Weekly happy hours
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email ApplicationAccommodation@hebsdigital.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.