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Kaplow PR Senior Account Executive, Beauty Public Relations in New York, New York

INTRODUCTION

At Kaplow, good storytelling through creative communications is at the core of what we do. We’re known for first-of-its-kind brand campaigns that helped bring the Tar-jay back to Target, won TIME’s 2021 Best Invention with Elvie, revolutionized shopping with Stitch Fix and championed healthier self-images with CVS’s Beauty Mark pledge. Our female-founded, inclusive culture is as important to us as our appetite for innovation. Do you want to get people talking about today’s game-changing brands? We represent the titans of the retail, beauty and consumer wellness industries, like Target, Bluemercury, WW, CVS Beauty, Fidelity Investments and startups like 23andMe, Digit and Satisfyer.

JOB SUMMARY

Calling all beauty PR pros! Kaplow is looking for a motivated and collaborative Senior Account Executive (SAE) or Account Supervisor (AS) (depending on experience) to support our work with CVS Beauty and other beauty/wellness clients. The ideal candidate will have strong consumer media relationships and a proven track record of success with a portfolio of placements. We are looking for someone who is excited about the ever-changing media and editorial landscape, with a passion for the beauty and wellness industries.

The candidate plays a critical role developing strategies and managing projects with several team members. This position will require daily interaction with the client, have a key role in the preparation of PR/communications plans for clients and is expected to consistently deliver superior media relations results for clients.

While NYC area candidates are preferred, this role allows for flexible remote working.

POSITION REPORTS TO:

Account Director and above

RESPONSIBILITIES (include but are not limited to)

  • Serve as a key day-to-day client contact, gaining and maintaining client confidence in ability to strategize, execute and anticipate

  • Develop and implement programming that generates meaningful results for clients

  • Write impactful client recommendations, press releases, pitches, client memos and other materials

  • Run meetings and calls, speaking frequently and with confidence; able to present ideas and concepts effectively

  • Establish and build strong relationships with key media, consistently securing earned coverage that meets client objectives

  • Manage time and responsibilities in an often fast-paced, deadline-driven environment

  • Proactively mentor and manage junior team members

  • Participate in new business pitches, as needed

    POSITION REQUIREMENTS

  • 3+ years plus years of public relations experience.

  • Established relationships with beauty and lifestyle media and a proven track record of coverage

  • Ability to think critically, creatively, and strategically with a keen attention to detail

  • Experience providing top notch client service, including excellent communication and writing, strong account management skills and an eagerness to jump in and contribute

  • Meticulous attention to detail to ensure deliverables are error-free and nothing falls through the cracks

  • Leadership skills that inspire the confidence of supervisors, clients, direct reports and colleagues

  • Strong presentation skills

  • Outstanding judgment when working with team members, clients, media and vendors

  • Ability to quickly grasp business needs and priorities, connecting the dots and communicating these updates in a timely manner

  • Bachelor’s degree, ideally in Communications, Journalism, English, Business, or a related discipline

    BENEFITS

    Our culture of growth starts with our people. And we care a lot about our people.

    We have a long track record of promoting from within and giving employees a chance to chart a course tailored to their strengths and interests.

    Employees are given many opportunities to challenge themselves, pursue their interests and connect with others who share their passions. This includes employee-led committees that focus on topics that matter most to our team -- such as DE&I and the evolving media landscape. We also bring employees together with our Kaplow Book Club, TV Binge Bunch, cooking classes, fitness sessions and more.

    In addition to a generous PTO and holiday schedule, we prioritize work-life balance through our TREE Grant, awarding employees with paid time off to give back to their community or take time to “fill their cup.” Trainings and a mentorship program foster career growth. Additional comprehensive benefits include:

    · Generous paid time off that increases with tenure (30+ days)

    · Summer Fridays beginning at 1 pm from Memorial to Labor Day

    · Paid lunches and dinners

    · Medical, dental, vision benefits

    · Partnerships with Wellbeats, Classpass, Teladoc, New York Sports Club, Pet Benefits and more to provide our employees with corporate discounts

    · Pre-tax transit benefits

    · 401k and generous employer match

    · Paid parental leave

    · Nondiscretionary bonuses

    · Strong company culture focused on four key pillars: Trust, Respect, Energy, Enthusiasm

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