Bliss Integrated Communication Senior Account Executive, Professional Services (PR/Marketing) in New York, New York
Bliss Integrated Communication is a 45-year old integrated marketing communication agency that partners with top-tier healthcare, financial and professional services companies?and those who live ?in betweento build reputation and sales through strategic PR, thought leadership, targeted digital media and analytics. Bliss focuses on finding the whitespace that makes each business unique, driving toward business goals and securing real results. Clients include some of the most respected names in the industries served; average tenure among large clients is eight-plus years. What sets Bliss apart is its dedicated and experienced executives, an understanding of how to forge deep, long-lasting client partnerships and an unwavering commitment to success.
For more information about Bliss Integrated, please visit us at www.blissintegrated.com.
Bliss Integrated Communication is looking for a Senior Account Executive or Account Supervisor to join our Professional Services team. The candidate will have the opportunity to join a team responsible for the B2B integrated marketing activities and PR for our largest client, supporting multiple business lines and industries within. They will participate in strategic planning and content creation initiatives across the entire account and assist in several issues-based marketing campaigns, including digital transformation, regulation and tax policy. They will also have the opportunity to delve deep on several specific industries.
Responsibilities include but are not limited to:
This role will be approximately 1/3 media relations, 1/3 writing, and 1/3 research, planning & strategy
Serve as the day-to-day support for select clients, managing both strategy and execution
Help to create issue-based marketing campaigns across the firm
Leverage stellar writing/editing skills to develop and edit content (surveys/studies and other long-form thought leadership collateral, email marketing copy, digital ad copy, video scripts, etc.)
Develop media relations strategies, goals, media targets and pitch angles
Pitch the media
Serve as information leader on client teams, demonstrating industry or media-driven knowledge that directly and indirectly affects the client
Route articles of interest to account teams and client
Assist in the development of long-term client plans and program recommendations and developing budgets
Manage reporting mechanisms for client and account team
Participate with senior team leaders in client presentations
Coach/mentor junior staff and review their work for accuracy
Support organic new business development initiatives
2-4+ years of Public Relations and/or integrated marketing experience required; agency experience preferred
B2B communications experience is a MUST
Exceptional long-form writing skills is a MUST
Strong interest in professional services
Understanding of traditional news media landscape; experience pitching preferred
Understanding of integrated PESO marketing strategies
Proficiency in digital and social content marketing
Experience managing accounts and strong client interactions
Thrives in a highly collaborative and fast-paced environment
Works effectively within a team, demonstrating coordination, communication and problem-solving
Excellent organizational and planning skills; able to work quickly, prioritizing multiple assignments, while being flexible to changing client and team needs & priorities
Ability to grasp complex content
Intellectual curiosity, a passion for learning about a rapidly evolving industry, and a positive attitude!
Bliss Benefits & Perks:
Competitive Compensation Package including Bonus & Incentive Opportunities
Robust Benefits Program: medical, dental, vision, FSA, HSA, disability, employer paid life insurance, commuter benefits, pet insurance, college savings plan (529), employee discounts
401k Retirement Plan with Company Match
Generous Time Off
Generous Company Holidays including office closure between Christmas and New Year?s
Work from Home Days
Convenient Midtown Office Location (42nd St/5th Ave)
Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues.