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Publicis Groupe Senior Analyst, Programmatic in New York, New York

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Senior Programmatic Analyst must possess a strong inner drive to contribute.

Role Objectives:

  • Inventory & New Channel Strategy Meet with, vet inventory, and advance channel partners

  • Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts

  • Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.

  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation

  • Troubleshoot supply issues on all pre-production and live campaigns

  • Oversee supply and new channel QA process Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies

  • Identify case study potential for key opportunities and lead creation with programmatic buyer(s)

  • Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team

  • Maintain log of all inventory and new channel testing across all offices.

  • Work with the Manager to create consistent processes across office for using offshore resources Work with offshore management on feedback and needs

  • Maintain process docs, training, and new hire onboarding material across office

  • Partner with the Manager to coordinate Pioneer training program across office

Qualifications

  • 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms

  • Deep understanding of programmatic planning, buying, and ad tech vendors

  • Strong negotiation skills

  • Proficiency in Microsoft Office solutions, specifically Excel

  • Strong analytical thinking and mathematical skills

  • Excellent communication and writing skills Strong project and time management skills

  • Strong desire to contribute to a team

Additional Information

Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/15/2024.

REQ # 24-6579

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