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KPMG Senior Associate, Marketing Analytics - Audience Strategist in New York, New York

Business Title: Senior Associate, Marketing Analytics - Audience Strategist

Requisition Number: 62783 - 65

Function: Business Support Services

Area of Interest:

State: NY

City: New York


Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Senior Associate, Audience Strategist to join our Digital and Creative team in our Marketing organization.


  • Audience Strategy will play a key role in KPMG's transition to Salesforce Marketing Cloud and will focus on leading audience activation management, processes, evolution and oversee data taxonomy creation, set up & measurement

  • Collaborate with product owners and channel strategists to configure, test and analyze segments for audience activation

  • Influence internal teams and take a leadership role to ensure that key audience segmentations are used appropriately and regularly

  • Be the subject matter expert in audience data management and insights - build a learning agenda to evangelize audience management best practices and educate marketers

  • Research and analyze news and trends in the digital marketing industry and competitive landscape and make recommendations that will drive innovation


  • Minimum five years of recent experience in marketing, digital marketing, email marketing, or digital platforms; experience in a CRM system such as Salesforce, Eloqua or others is preferred

  • Bachelor's degree from an accredited college or university

  • Seasoned experience with Data Management Platforms to create attributes, segments, push audience live and prepare audience analysis

  • Experience in digital analytics (AB/Multivariate testing, site and media measurement is preferred

  • Digital marketing experience in programmatic advertising, online advertising campaigns, CRM onboarding

  • Familiarity with GDPR compliance laws

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

GL: 5

GF: 15311