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Pernod Ricard USA Senior Brand Manager, Jameson in New York, New York

Position Title: Senior Brand Manager, Jameson
Location: New York, NY

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

The salary range for this role, based in New York is $125,400 to $188,200, range will vary if outside of this location.Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Senior Brand Manager will be responsible for leading brand commercial (both on and off premise) strategy development and implementation, lead the brand planning cycle, and develop media to shelf campaigns to support priority programs and seasons including core business and innovation for Jameson Irish Whiskey.He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand equity and, b) drive brand performance through long term profitable growth

This exciting role requires a dynamic and experienced Senior Brand Manager who has a strong marketing, analytical and innovation background is consumer centric and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:

Strategic Planning: Own and deliver the annual strategic planning process. Lead the development of breakthrough consumer centric programs.

Partnering with the agencies and cross functional team to drive the communication strategy and vision media to shelf, for retail programs, and helping to develop platforms/executions that maximize business results.

Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.

Agile: Results-orientation and ability to operate with agility to run with test and learn approach.

Collaboration & Integration: Lead a cross functional and agency working team, which includes but is not limited to the global brand owners, agencies, field marketing, sales, consumer insights, Marketing Accelerator and other business departments fostering and building a strong multi-functional team. Collaboration, alignment, and influence with multiple stakeholders is a key to success.

Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.

Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.

Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Training and People Development: Manage direct reports and train and develop them into strong brand experts and leaders.

Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

Major Responsibilities/Accountabilities

Act as day-to-day general manager; develop annual brand strategy & roadmap against key portfolio initiatives, manage brand P&L, drive A&P spend guidelines.

Lead engagement with Pernod Ricard USA & global senior stakeholder management to align initiatives.

Support Senior Brand Director and VP, in collaboration with cross-functional partners, to build breakthrough brand content and communications.

Own the development of below the line on and off premise programing and asset creation, ensuring a cohesive through the line approach.

Develop national programs/strategies with flexibility and local adaptation in mind; work with Innovation Hub on supporting brand innovation plans; deliver brand digital strategy/media engagement plans

Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity

Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions; Leverage learnings & key insights to optimize future plans

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm.

Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

The ideal candidate will have the ability to marry strategy with creative by helping to lead the IAT process, develop strong and ownable brand assets and a holistic comms plan in partnership with the Creative Content Director.

Must be able to both lead and influence teams.

Must have strong executive and cross-functional communication skills (both in writing strategic & selling decks as well as strong presentation skills).


Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable

Experience / Background

5-8+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and working on the customer side.

The ideal candidate will have significant experience managing large and culturally iconic brands with large A&P spends.

Must have solid experience developing brand strategies grounded in insights and analytics.

Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners.

Must have experience managing financials and business performance including budget management.

Ideal candidate will have previous experience in e-commerce, innovation and media.

This position may travel up to 25% of the time.

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA offers an extensive benefits package that includes:

Product allowance to enjoy on Pernod Ricard products

Competitive paid Time Off Plan + Well Being Days

Medical, dental, vision and life insurance

Gym reimbursement

Employee Assistance Program

BetterUp Care wellness benefits

And much, much more! For more information regarding our offerings, please visit :

\* Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:2022-08-11-07:00

Target End Date:

Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities