Coty US LLC Senior Brand Manager, Mass Fragrances in New York, New York
The Senior Marketing Manager, Mass Fragrances is responsible for the development and implementation of business and marketing strategies to maintain household penetration and drive profitability of the Mass Fragrance portfolio. He/She will be responsible for analyzing, planning and forecasting the relevant business segments and brands, as well as recommending strategies and making decisions that will drive growth.
The Senior Marketing Manager, Mass Fragrances will lead the development of robust go-to-market plans for the relevant business segments and brands, working closely with Global Marketing, Trade Marketing, Local Brand Marketing, eCommerce and crossfunctional partners to devise and deliver impactful and well-coordinated support programs that are executed with excellence. This individual will be the drive behind the success of new product launches, which he/she has overseen throughout the entire process. He/She will play a key role in collaborating with the other commercial functions, trade marketing & sales, in delivering local market expertise to brand seeking category expansion beyond their current footprints.
The Senior Marketing Manager, Mass Fragrances is versatile and knows his/her market, portfolio and consumers better than anyone else. He/she has strong analytical, leadership and communication skills and the ability to inspire and mobilize teams.
Ongoing business analysis and reporting for the Mass Fragrance portfolio. Analyze and derive insights from sales trends, customer trends, and industry trends to recommend and/or make strategic choices and actions to drive the business. Maintain regular tracking of business results.
P&L responsibility through ownership of the retail sales forecast and brand budget.
Liaise with Trade Marketing and Sales to maintain timely inputs to brand forecast as well as ongoing Risks & Opportunities assessment. Develop actions and strategies to mitigate gaps and overdrive opportunities.
Formulate and execute national promotion strategy including Holiday Gift sets to drive critical Holiday KCP.
Forecast, manage and reconcile brand budgets, planning and prioritizing appropriate activities to support brand priorities and objectives.
Maintain close connection with Finance and Global Marketing to ensure A&CP spend is accurately reflected at the brand level and in compliance with global licensor contractually required spend.
Lead monthly S&OP process for the portfolio, including retail sales forecast, A&CP and Risks & Opportunities updates.
Create and maintain local activity grid, inclusive of innovation, media, promotions and events. Monitor excess & obsolete inventory and provide strategic recommendations on how to reduce / manage.
LAUNCHING INNOVATION & SUPPORTING BASE BUSINESS
Lead US innovation planning and launch execution, collaborating with brand marketing peers and cross-functional partners to deliver brand initiatives with excellence.
Develop and execute marketing support initiatives to drive core base business products.
Lead initiative sizing for innovation P&L with drive towards maximizing sales potential.
Ensure new products are in line with US brand strategy, trends, and future needs shared by retailers and shoppers. Advocate back to global on needs and optimizations.
Influence long-term global innovation pipeline by regularly communicating US commercial needs, including gaps, opportunities, executional mandatories, best-in-class examples, market trends, competitive insights and retailer needs.
Create and maintain local innovation calendar.
Deliver annual Holiday gift set performance assessment to inform what to stop/start/continue/adapt for subsequent Holiday season and feed back to global marketing.
Partner with Local POS & Social Digital Manager to assist in the development and execution of marketing support initiatives to drive core base business products.
MEDIA / ADVERTISING / PR
In partnership with Manager Social/Digital, develop fiscal year objectives, priorities and briefs for paid, owned and earned media.
In partnership with Manager Social/Digital, share timelines with our Global partners & track availability to ensure assets are received ahead of key deadlines, collate & share with the media agency.
Provide guidance and input to social media content calendar prepared by Social/Digital Manager and external agency. Present content for approval to SVP Marketing.
In partnership with Manager Social/Digital, work with internal PR / Influencer Marketing on full year earned media strategy and plan. Assist in preparation for all PR materials.
PREPARATION OF SALES / RETAILER MATERIALS
Oversee preparation for sales materials, including internal webinar presentations to Sales teams and retailer line reviews presentation materials.
Lead 1 Direct Report (Assistant Brand Manager) as key contract for the Sales Information Team to ensure commercial readiness milestones are completed on time.
4-year Undergraduate Degree
5-7 years of Marketing and/or Digital experience
Beauty experience very strongly preferred
Deep, unrelenting passion for Beauty
Eye for detail in both qualitative and quantitative aspects
Special Skills Required:
Culturally Aware - Plugged into what's trending, new and next and able to connect that awareness with business and planning strategies
Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making
Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation- Creativity, Business savvy, originality, intuition
Leadership and Personal- Motivating others, development of employees, effective communication, relationship-building, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration
Passion for Brands/Beauty - in-tune with the marketplace, seeks out new ideas and inspiration
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.