Morgan Lewis & Bockius LLP Senior Digital Marketing Analyst in New York, New York
Hybrid: Boston, New York, or Washington, D.C.
Morgan, Lewis & Bockius LLP, one of the world's leading global law firms with offices in strategic hubs of commerce, law, and government across North America, Asia, Europe, and the Middle East, is seeking to hire a Senior Digital Marketing Analyst. Reporting to the Digital Content Manager, the Senior Digital Marketing Analyst is responsible for collecting data, analyzing significance, and sharing learnings with our marketing and communications team and across other departments. Successful candidates will have a strong understanding of digital media and must be able to interpret results for purposes of understanding and optimizing campaigns and informing business decisions across the firm.
The position will analyze data across our digital channels to find actionable insights that will enhance user experience, gain visibility for the firm, and inform content strategy.
The Senior Digital Marketing Analyst owns and refines the digital analytics tools and setup for all digital channels. Building useful reporting tools and dashboards will be a focus of this role. The ideal candidate is innovative, client-service oriented, proactive, a self-starter and highly collaborative and brings a passion for learning, testing, and data-informed decision making. Candidates must be self-motivated and detail-oriented, and have outstanding organizational skills.
This position will reside in our Boston, New York, or Washington, D.C. office with a hybrid in-office/remote working schedule.
Key responsibilities include:
Leads the continued development of performance reporting and analyses across multiple channels and campaigns for our digital marketing team
Identifies analytics requirements for each business group (e.g., industries, practices)
Identifies and implements methods to easily organize and extract data for reporting
Manages consistent content tagging system across all platforms
Generates reports on a scheduled and ad hoc basis
Creates and maintains performance dashboard
Works with Digital Content Manager to guide optimization and test new channels and tactics
Summarizes findings and communicates updates and recommendations within the department; Keeps team updated on changes, best practices
Informs, influences, and supports stakeholders through presentation of work and consultative approach
Identifies, advocates, and implements new reporting technologies
Experience and qualifications:
Bachelor's degree and a minimum of five years of relevant digital marketing, web analytics, and research experience.
Knowledge of current standards in digital and interactive marketing reporting, including trends and best practices.
Ability to analyze and synthesize data elements; ability to problem-solve and think strategically.
Ability to explain technical complexities to non-technical colleagues and communicate results in a concise manner.
Excellent time management and ability to prioritize and balance competing demands and manage multiple deadlines in a fast-paced, professional environment.
Strong interpersonal skills and ability to build relationships with a wide range of individuals across all levels of lawyers and staff with differing opinions and diverse personalities.
Commitment to exceptional client service and dedication to high-quality work.
Discretion in dealing with confidential information.
Flexibility with working hours, overtime, and business travel.
Successful candidates must have technical proficiency in the following:
Web analytics software including advanced understanding of Google Analytics, Google Tag Manager, business intelligence and reporting tools. Google Analytics Certification required. Experience with Sitecore and Sprout a plus.
Document Management software including Microsoft Office (Word, PowerPoint, Excel), iManage, and Adobe Acrobat.
Project Management tools such as Jira and Confluence.
Social media analytics including Twitter, Facebook, LinkedIn, YouTube, SnapChat, Instagram, and WeChat.
Business Intelligence tools such as MS Power BI, Qlik, and Tableau.
Communications tools including Outlook, Teams, Citrix, Chrome, Edge, Firefox, Safari, Opera, and WebEx.
Qualified candidates must apply online by visiting our website at and selecting "Careers".
COVID-19: Morgan, Lewis & Bockius LLP requires its personnel to be fully vaccinated against COVID-19. Proof of vaccination is required.
Morgan, Lewis & Bockius LLP is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.
Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment qualified applicants with arrest and conviction records.
California Applicants: Pursuant to the California Consumer Privacy Act, the following link contains the Firm's California Consumer Privacy Act Privacy Notice for Candidates which explains the categories of personal information that we collect and the purposes for which we use such personal information.
Morgan Lewis & Bockius LLP is also an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you are interested in applying for employment with Morgan Lewis and need special assistance or an accommodation to use our website or to apply for a position, please call or email the following contacts:
Professional Staff positions: Please call 888.534.5003 or email
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Morgan, Lewis & Bockius, LLP reasonably accommodates applicants and employees who need them to perform the essential functions of the job because of disability, religious belief, or other reason protected by applicable law. If you believe you need a reasonable accommodation during the application process, please contact Karen Queen-LeBoo at .
Morgan Lewis is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.