Engine Group Senior Director, Brand Strategy in New York, New York
For nearly 20 years, Cassandra has worked with brands to tap into the cultural trends that hold the keys to their future. We are cultural strategists and business advisors who anticipate consumer-driven market shifts by understanding youth trends and culture movements. Our work anticipates these shifts so companies are primed for what’s happening now and next, and prepare brands for the future.
A small and mighty team, Cassandra is a collection of cultural analysts, designers, writers, researchers, creators and strategists, all studying young consumers and emerging trends to ensure that our clients are relevant today and equipped for tomorrow. Cassandra is a part of the Engine Group.
Working at Engine int he Cassandra team you will be working with a group of dedicated, bright and energetic people. We are focused on our clients, but also ensure that our own work environment is supportive, enriching and fun! We offer competitive salaries and rich benefits including health, dental, vision, 401(k) with company match, PTO, Community Volunteer days, seasonal outings and more.
Senior Director, Strategy role requires a leader and visionary who is hands-on with clients, their team and partners within and outside of Engine. The candidate must be passionate about the value Cassandra brings to clients by helping to ensure their brand stays future-proofed and culturally relevant as tastes, expectations and the competitive environment evolves. The Senior Director is a creative thinker, who will work directly with clients to understand their strategic priorities, create value and expand relationships by leveraging consumer insights and trends.
The right person will be a compassionate leader who can develop a team and provide a meaningful career experience, while providing exceptional work for clients. They work best in a team environment and understand the value of both internal and external partners in our shared success. If this sounds like you please keep reading!
Play a key role on the Cassandra leadership team to ensure Client needs and perspectives are represented appropriately in all decision making
Build, maintain and expand client relationships through proactive outreach, strategic advice and activations
Leverage cultural insights and trends to build cohesive, differentiating strategies for brands
Oversee client brand strategy work, content creation, and delivery of presentations, ideation workshops and activations for clients to ensure quality and efficient work in accordance to client contracts.
Train and organize brand strategy team with clear client list, target revenue goals, and KPIs.
Partner with colleagues throughout Engine to infuse a forward looking, culturally relevant perspective in work across creative, content and distribution
Represent Engine at external conferences
Direct, manage and mentor three talented team members
5 to 7 years in marketing & strategy
Brand strategy (agency or client) experience, including brand repositioning, re-branding, value proposition and go-to-market strategy
Client services experience
Strong analytical skills, creating strategic stories through lens of client goals
Business Development experience
Strong public speaking skills, and the proven ability to eloquently communicate complex information in a digestible and engaging manner
Proven managerial or supervisory experience
Experience and interest working in youth culture, generational trends, societal shifts, and evolving media
External Company URL: https://www.enginegroup.com/
Street: 261 Madison Avenue