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Legends Hospitality Senior Director, Collegiate Partnerships in New York, New York



Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.


The Senior Director, Collegiate Partnerships will serve as an integral part of both the Global Sales and Global Partnerships corporate leadership team, providing support to all collegiate partnerships where Legends is executing on naming rights and founding partnerships, sponsorship sales and / or multimedia rights. In this role, the Senior Director, Collegiate Partnerships will serve as an expert for Partnership leaders at the property level by providing guidance on industry best practices, emerging categories, industry trends, etc. and integrate learnings into the sales process. The ideal candidate possesses a strong passion for sales development and positive enthusiasm for collaboration with teammates. The Senior Director, Collegiate Partnerships will report to the Vice President, Collegiate Partnerships.


  • Develop staffing structure for each project and assist leadership team with the recruitment, hiring and on-boarding of team members

  • Develop and execute process to transfer existing sponsor rights agreements and radio affiliate agreements from project incumbent to Legends

  • Assist project leads with analyzing open categories and developing strategy to engage prospective brand partners

  • Assist project lead with identifying expiring project rights holder agreements and developing comprehensive renewal strategy

  • Assist project lead with developing annual strategic business plans and gross revenue and EBITA projections

  • Be leaders in identifying new trends and best practices across the sports and entertainment industry to ensure we continue to bring innovative solutions to our partners

  • Identify opportunities to engage Global Partnership’s team to assist with on campus sales opportunities

  • Develop relationships with Athletic Directors and senior leaders via phone calls, on campus visits, meetings, etc.

  • Responsible for achieving gross revenue and EBITA goals across all collegiate sponsorship partnerships

  • Other responsibilities as identified and requested by leadership team


  • Bachelor’s degree or equivalent education and experience

  • Minimum 10 years of sponsorship experience, preferably across both professional and collegiate properties

  • Proven track record in pitching, negotiating, and closing long-term, seven figure integrated marketing partnerships

  • Knowledge of the broader sports sponsorship and partnership programs in the industry

  • Ability to manage a high level of detail across multiple projects and to prioritize efficiently

  • Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders

  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously

  • Be able to easily adapt to situational changes and tight deadlines

  • Resourceful, innovative and forward thinking

  • Excellent interpersonal and communication skills

  • Strong time management and organizational skills


Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.