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ViacomCBS Senior Director, Creative Design in New York, New York

BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

Overview and Responsibilities

Were looking for a dynamic, driven and savvy Art Director with a knowledge, passion, curiosity and love of black culture to support whats hot, whats next and what matters at BET Networks. The Design Director will be responsible for leading a multidisciplinary team in conceptualizing and producing design for brand, promo and 360 marketing campaigns. He/she will collaborate with Creative Directors, Art Directors, Writer / Producers, Copywriters and others to develop on-brand strategic solutions across all platforms. He/she will manage the creative work of the designers and animators, from research to storyboarding, pitching to production. He/she will be expected to inspire and motivate the team, providing direction, creative vision and constructive feedback.

Our ideal candidate will be a seasoned industry veteran with experience in both print and motion design. The Design Director will oversee a team of Art Directors, Print Designers, and Animators supervising design development across all platforms including print, digital, social and linear. The design director will maintain the highest creative, conceptual and production standards, while constantly ensuring brand integrity and consistency within a fast-pace work environment.


  • Supervise all aspects of design development for deliverables ranging from campaign key art and out-of-home executions to animated show opens; from custom-branded pieces and digital assets to animated promo packages

  • Lead in all stages of the creative process, from interpreting the creative brief, research and development to storyboarding and full production

  • Present concepts in fully-produced pitches to the internal team as well as outside clients and partners

  • Direct production through to delivery, including directing 2D and 3D animation and editorial

  • Work closely with the Project Managers to optimize production schedules, team assignments and project deliverables

  • Take responsibility to ensure timely delivery of the highest quality product

  • Build and maintain effective relationships with clients across the department and network, as well as with outside production partners and vendors

  • Direct and collaborate with photographers, illustrators, retouch artists and printers

  • Support designers, animators, and art directors with encouragement and constructive feedback

  • Stay current and up-to-date with current design trends, techniques and processes; seek out and recommend new standard methodologies

  • Inspire and motivate the team to produce outstanding work

  • Conceptualize and direct still photo shoots

  • Lead multiple projects effectively and efficiently in a fast-paced creative environment

  • Evaluate and source new design talent and design agencies to maintain roster of high-quality creative candidates/vendors

  • Oversee team of Art Directors and Designers to help maintain and manage an efficient work flow among the team

  • Liaise with production technology team using in-depth knowledge of design technology to ensure that the design team has the most effective equipment, plug-ins, and media workflows

Basic Qualifications

  • 10+ years of design, media, and/or relevant entertainment industry experience

  • 4+ years of art direction / project lead experience

Additional Qualifications

  • Advanced skills in motion and print design, demonstrating strong creative and art direction abilities

  • Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, AfterEffects, InDesign)

  • Working knowledge of C4D

  • Advanced photo retouching and compositing skills

  • Experience leading teams of 2D and 3D animators

  • Perfect communication and presentation skills

  • Ability to mentor junior staff

  • Knowledge of printing processes and principles (including paper and press specification, pre-press proofing etc)

  • Experience directing photo shoots and working with celebrity talent


ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.