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The Gap, Inc. Senior Director Creative Marketing in New York, New York

About Banana Republic

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.

About the Role

Banana Republic employees thrive on innovation and change while ambitiously seeking to master their subject areas, hone their craft, and improve their communities. We help smart, talented, creative professionals make a meaningful impact in fashion, culture, technology and the world around them.

Banana Republic marketing department is seeking a visionary VP of Brand Creative to helm our brand creative group. Both a leader of people and a magnet of ideas and the latest trends in consumer behavior and technology, this person will be responsible for leading the brand creative practice and growing the Banana Republic brand footprint in the content, social and media space. This new leader will be a true innovator, championing a pioneering creative work that will set new industry standards. As fashion brands spend more and more time and resources on having a dialogue with their customers via socially-driven content, this person will be a thought-leader who is adept at identifying opportunities for innovation and impact, partnering Banana Republic with right personalities, brands and collaborators in exciting new ways. A creative lighting rod and strategic thinker, this person will also be a mentor - growing the existing creative team, while also honing Banana Republic’s creative edge and cultural resonance. Based in New York, this person will report into Ana Andjelic, Chief Brand Officer of Banana Republic.

What You'll Do

The Role:

  • Creatively partner with the Chief Brand Officer and Head of Brand Strategy to realize the global brand vision for Banana Republic and deliver brand, social, digital media and content ideas and executions that leverage the brand territory and the brand’s visual and verbal identity

  • This is a dynamic role: one day, the job may be sitting on a casting call, approving writing scripts, and overseeing photo shoots. VP of Brand Creative needs to be an expert in all facets of the creative process and the creative industry

  • Direct all brand creative operations within the company, working with visual designers, copywriters, packaging, sales, social and marketing teams

  • Ensure all the company’s visuals are consistent with the overall brand. Manage development of brand style guides.

  • Lead design of all consumer packaging, promotional & collateral materials, POS materials, print & digital ads and live event graphics

  • Plays an essential role in the marketing, creative, social, PR, visual merchandising and content departments and is responsible for developing creative guidelines and directing creative work

  • Responsible for 360 degree strategy for key collections and able to work across variety of media, such as film, social & web content, print, online video, e-commerce, CRM, event graphics and collateral, digital media, email campaigns, websites, packaging, physical spaces and location design

  • Monitors marketing mix and results by coordinating tracking actions with marketing team

  • Serve as a manager, mentor and team member - directing, inspiring, and doing

  • Hire, train and develop a team to deliver on the brand’s creative vision

The Candidate:

  • A collaborative, inspirational, and omnichannel‐minded creative, strategic and operational leader who is proven at growing businesses and brands through creativity

  • A deep knowledge of the fashion, apparel and lifestyle verticals is a must

  • Experience in working with fashion brands; proven understanding of the global fashion industry and its key growth drivers and trends

  • Superior ability to create brand development and multichannel brand marketing concepts for others to work on. Creative concepts and their executions must reflect core marketing & advertising, sales and digital strategies for the brand

  • Has intimate understanding of design, copy and web best practices. Need to recognize fresh approaches to online and offline brand communication. Need to continuously come up with new ideas for brand messages, TOF campaigns and social and content narratives

  • Possesses a deep and working knowledge of the digital media landscape and can navigate all aspects effortlessly

  • Has analytical skills and is able to analyze trends, look at new data and constantly optimize ROI of their creative output. Able to revise marketing plans by analyzing its results and identifying expansion opportunities

  • Proven project management experience

  • Understands brand management, marketing, advertising, social media, and e- commerce

  • Industry-recognized talent with proven ability to deliver business results A seasoned, modern brand creative with 10+ years of experience connecting and executing creative solutions for brands across a range of mediums, ideally at fashion brands, creative agencies, branding shops, content studios, or some combination of the above

  • A big picture thinker who can infuse new creative skills into the organization and elevate the quality of all of our work

  • Energized rather than intimidated by ambiguity or change and not afraid to fail

  • An inspirational leader whom people enjoying working with and for

Success Criteria:

  • Increased brand success, both organic and net‐new, with particular focus on driving revenue and brand reputation

  • Energized Brand Creative, Strategy and Cultural Influence teams; seen as an inspiring leader and pivotal member of the leadership team

  • Smart, scalable social media and content approaches combined with big, bold never-been-done-before ideas

Who You Are

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

  • One of the most competitive Paid Time Off plans in the industry.*

  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*

  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*

  • Employee stock purchase plan.*

  • Medical, dental, vision and life insurance.*

  • See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Humans Rights Campaign (https://www.hrc.org/resources/best-places-to-work-2019) for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index (https://www.gapinc.com/en-us/articles/2019/01/gap-inc-recognized-in-2019-bloomberg-gender-equali) for the second year in a row.

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