Loews Hotels & Co Senior Director, Digital and Acquisition in New York, New York
Headquartered in New York City, located in midtown Manhattan on New York’s famed Eastside, our Loews Hotels & Co Home Office teams provide support to all our properties throughout the United States and Canada. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, marketing, finance, human resources, and information technology.
The Senior Director, Digital and Acquisition is responsible for developing and managing the digital operation strategy, long term vision and coordinating effort across commerical/regional teams, senior IT and external vendors to support business strategy. Additionally, this person will lead in the successful planning and executing of all channel marketing strategies to drive profitable business for the brand and develops innovative ideas that tie web, mobile, voice, email and search together to provide media solutions based on consumer insight and data.
Identify strategic opportunities for aggressively growing customer subscriptions and profitable revenue, including tracking how markets and guest segments are evolving, evaluating channel and product opportunities, and analyzing external trends as well as competitive actions
Create a comprehensive customer acquisition strategy to drive direct sales growth through the following channels: search, display, metasearch, voice, email, affiliates, etc
Lead and guide the overall ecommerce experience and technology integration
Provide perspective and guidance on advertising platform architecture and execution to drive efficiencies and profitability
Independently evaluate marketplace trends and consumer insight and provide recommendations that further define and enhance the evolving multi channels media approach
Work with our partners / agencies on creative and build out an advanced data-driven audience targeting and testing as well as integrated online and offline strategies including work with Customer Engagement Center to optimize site conversion and profitability over time
Responsible for driving strategy, budget, execution and KPIs for all media and develop omni-channel approach to drive customer acquisition and profitable revenue
Manage relationship with our media agency/ies, vendors and partner with GM/regionals to build forecast and business model that anticipate future growth and other needs of the business
Partner with internal stakeholders (commercial / Customer Engagement Center / Brand Design Studio) to ensure creative, marketing message and programs are cohesive and fully integrated
Work closely with the SVP of eCommerce and Distribution to support guest engagement platform and ensure our strategic frameworks are effective so they produce quantifiable business results and add value to overall guest journey
Communicate complex analyses and recommendations in a clear, concise and persuasive manner
Analyzes data & benchmarks information to help achieving the commercial drivers
Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into digital and ecommerce projects
Provide primary support to the SVP, eCommerce and Distribution on implementing key strategic initiatives
Digital Field Marketing Manager (East)
Digital Field Marketing Manager (West)
Regular attendance in conformance with standards
May be required to work varying schedules to reflect business needs
Required to attend all training sessions and meetings
The ideal candidate will be a seasoned media professional with at least 7-10 years of marketing/ advertising experience across digital and advertising platforms
Expertise with all digital and networks Google Ads, Facebook Ads, YouTube Advertising and programmatic networks
Strong understanding of advertising technology and ability to identify and build both online and offline solutions to everyday business needs
Ability to analyze interpret data and use insight to inform overall direction of the acquisition strategies
Strong understanding of customer segmentation and how it can feed into acquisition marketing channels in order to identify and acquire valuable consumers
Ability to effectively influence and communicate complex digital strategy to non-digital team members cross functionally with all levels
Experience with Dynamic Creative Optimization, Attribution, Account Based Marketing, etc.
Ability to think strategically and execute tactically
Excellent team player with a positive attitude and ability to work collaboratively to drive projects to successful completion
Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities.
Ability to manage multiple vendors and implement new media partners
Negotiation and influencing skills.
Relevant hospitality, eCommerce or online retail experience.
Strong presentation and public speaking skills.
Experience With: Adobe Marketing Cloud, Google Marketing Platforms, SynXis, Oracle Database & Hospitality Products
Bachelor's degree or equivalent experience
7+ years e-commerce and channel marketing experience
Headquartered in New York City, Loews Hotels & Co is rooted in deep heritage in the hotel industry and excellence in service. As one of the only independently owned family hotel companies, we know that hospitality comes from the heart.
Loews Hotels & Co owns and operates hotels and resorts across the U.S. and Canada. Located in major city centers and resort destinations, including multiple hotels in partnership with Universal Orlando Resort, Loews Hotels & Co features properties grounded in family heritage and dedicated to delivering unscripted guest moments, all with a locally handcrafted approach. We pride ourselves on the individuality and uniqueness of our offering.
Joining Loews Hotels & Co means not just gaining a job, it means becoming a part of a family. A family where Team Member growth and empowerment are part of our DNA and have been for decades. We offer progressive benefits including paid parental leave, 401K matching and travel benefits, and opportunities for ongoing learning and development. But beyond that, as a member of the Loews Hotels family, you are part of a culture of diversity and inclusion, one that works hard to protect our environment with eco-friendly and sustainability programs, and one that is always a good neighbor to their communities, supporting them in ways large and small. We welcome you to join us.
Loews Hotels & Co is an Equal Opportunity Employer committed to a diverse and inclusive work culture. All qualified applicants will receive consideration for employment without regard to race, religion, gender, national origin, protected veteran status or any other basis protected under federal, state, or local law.