Advance Magazine Publishers Inc. Senior Director, Programming and Development, Vanity Fair (English) in New York, New York
Conde Nast is home to Wired, Vogue, GQ, The New Yorker, Vanity Fair and more of the world's most celebrated brands. Conde Nast Entertainment (CNE) develops, produces and distributes video content across all of these brands. Our team creates high quality video programming experiences for viewers across every screen, and is led by industry veterans who have built video businesses with billions of monthly views. Since its inception in 2011, CNE has grown rapidly and has an extensive digital distribution network, with more than 37 million subscribers on Youtube and ranks in the top 20 in unique viewers in comScore's Top 100 Properties.
Senior Director, Programming and Development Vanity Fair (English)
Vanity Fair reports on-and from-the intersection of power and personality, dissecting the culture high and low with signature sophistication, wit, and insight. Ambitious journalism, unforgettable essays, and iconic photography define each issue and animate our digital platforms. Vanity Fair video extends the brand's reputation for insider truth-telling, narrative-nonfiction excellence, and unparalleled access to the worlds of entertainment and celebrity.
Conde Nast Entertainment's global digital video teams create premium video content showcasing Conde Nast's iconic global brands. Delivering on average over 1 billion video views per month, the team currently produces 4,000+ digital videos per year in all genres including non-scripted, documentary, how-to, comedy, animation, scripted, branded, virtual reality and (live) event programming.
We are looking for a creative and strategic leader to drive the continued growth of Conde Nast Entertainment's leading digital video and audio business, a primary function in our evolution into a 21st century world class entertainment company. As Senior Director, Programming and Development, Vanity Fair (English) you will manage one of Conde Nast's most important brands. You will build, oversee, and grow a digital video and audio IP portfolio and content strategy focused on English language content for US audiences. This role is based in New York and reports to the VP, Digital Video Programming and Development, Culture (English Language).
The purpose of this role is to build and operate a programming and development team to drive audience growth and engagement with a focus on commercial revenue, delivering on Conde Nast's preeminent portfolio of brands in the forms of:
Original, social, and podcast content for digital platforms (e.g. O&O, YouTube, Snap, Facebook, Twitter, Instagram,, Apple iTunes, Spotify), with focus on premium, scalable quality
Live cultural events
Video franchises that transcend platforms and markets
IP Portfolio Management
Oversee programming strategy for English language US audiences, creating digital video and podcast content of Original, Cultural and Franchise IP that deliver on the brands' iconic attributes and optimize appeal on designated exhibition/distribution platforms
Drive CNE business goals through a strategic integrated programming calendar with a wide variety of digital video-led and podcast ideas - from large-scale productions to nimble concepts, packaged for US commercial and/or consumer revenue business models
Increase the volume and variety of our digital video and podcast content across multiple platforms, leveraging a firm understanding of digital metrics and data analytics
Drive premium storytelling development and execution, bringing fresh perspective to both the content itself and the people, processes and workflows behind it (e.g. rough cut notes, team screenings)
Establish and own processes that ensure for creative excellence. In partnership with Global Physical Production, this includes accountability for the quality of the video execution, including the review, edit, and approval of preliminary and final treatments, outlines, shooting scripts, casting, production schedules, budgets, selects, graphics, music, rough cuts, fine cuts, final narration and final versions of all applicable new programming.
Motivate ideation and iteration, leveraging a foundation of existing successful formats and IP while also exploring new digital video frontiers.
Collaborate continuously with Content Planning and Analytics, brand editorial, and audience development to engage existing fans and appeal to new viewers and advertisers
Partner with CNE Marketing and Branded Entertainment teams to establish workflows for programming plan reviews and creative collaboration, with the goal of creating quarterly and seasonal commercial packages and branded extensions of major editorial initiatives
Embed with the brand editorial and creative teams, collaborating on annual editorial calendars, as well as reacting to breaking news and real time events that may drive video storytelling
Exhibit and set a culture of professionalism and results-oriented purpose, leading the team with practical optimism, a collaborative spirit and resourceful attitude with stakeholders across Conde Nast
Co-locate with Vanity Fair editorial teams, creating a team structure of subject-matter experts in digital video content and platforms that is accountable to CNE and Conde Nast KPI's
Partner with Global Physical Production to establish workflows from inception to execution that deliver quality and exceptional storytelling, consistent communication, swift decision making, efficient budgeting, scheduling and deadline enforcement
Partner with Business Affairs & Operations to negotiate strategic deal terms with digital-first talent for original content across entertainment formats (digital video, podcasts), IP rights and distribution and/or licensing
Work closely with the People/HR and Legal enabling functions to establish and enforce recruiting, hiring management and compensation policies to attract world-class full-time employees
Desired Skills and Qualifications
5+ years experience in the digital media space as a professional and capable leader with inclusive style that garners respect and trust across stakeholders and team members
Excellent track record growing audience, overseeing creative execution, developing brand appropriate programming while achieving sustained digital and critical success
Proven ability to operate, balancing long-term value with near-term business goals, ability to manage heavy workload and prioritize appropriately
Entrepreneurial, strategic and holistic mindset, eagerness to learn and build, and a reputation as an innovative, adaptable and proactive "doer" with desire to differentiate Conde Nast from the competition
Established creative sensibility, with soup to nuts experience in concept creation and execution of digital videos that have driven deep, organic engagement across multiple platforms; extensive experience providing creative evaluation, advice and feedback
Knowledge of internet culture and digital video landscape (e.g. YouTube, Facebook, Instagram), the unique elements of each video platform and what makes particular videos successful on those platforms
Proven ability to proactively identify and implement effective solutions to problems and to create infrastructure from whole cloth while under intense security and time pressure
Strong organizational skills and ability to prioritize and meet deadlines
Strong interpersonal communication skills (written and oral) with an emotionally intelligent communication style
Successful experience navigating matrixed organizations
Experience within a start-up or new line of business within a large, established company
Familiarity with the brands and businesses of Conde Nast
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.