The Clorox Company Senior Growth Marketing Manager in New York, New York
At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to #IgniteYourCareer (https://www.linkedin.com/feed/hashtag/?keywords=igniteyourcareer&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6815726741450039296) !
Your role at Clorox:
We’re looking for a strategic senior multi-channel marketer to grow revenue across a portfolio of Clorox brands including Burt’s Bees, Renew Life, Natural Vitality, and Brita. This is an individual contributor position that combines channel ownership with cross-functional campaign and partner leadership opportunities.
In this role, you will:
The Senior Growth Marketing Manager, DTC Marketing will be the strategic coordinator accountable for two brands’ DTC marketing plans. You will become the chief expert on a brand’s national marketing plans, target audience, and products, using those inputs to grow revenue via DTC channels. Previous hands-on experience with at least two digital channels – preferably including paid search – is required.
In this role, you will be responsible for setting marketing strategy, leading campaign planning, guiding performance and optimization, telling the full performance story, and facilitating marketing project management. You will combine strategic thinking with executional excellence to develop cross-functional programs that accelerate our growth, working closely with colleagues on our Retention, Brand, Product, Engineering, Data Science, Merchandising, and Creative teams. You will apply your channel-level expertise to drive efficient scale, rolling up your sleeves to amplify existing channels and test new ones. You will also serve as DTC’s main liaison to key partner teams, including Brand and Brand Engagement.
Specific responsibilities include:
Lead a cross-functional team of Growth Marketers to develop campaign and channel strategies, set budgets, and define and optimize audience targets. Ability to quickly pivot strategic thinking between brands is essential.
Articulate quarterly DTC marketing plans and work closely with Brand counterparts to align where appropriate.Set the brands’ creative direction, writing Master Briefs that guide in-market executions across channels.
Develop the DTC testing agenda, and track and communicate performance results.
Take on digital channel ownership on an as needed basis, focusing on high-growth opportunities and leading our team to new pockets of efficient scale.
Partner with Analytics to uncover insights and test hypotheses central to unlocking new revenue.
Represent the DTC Marketing team at key Brand meetings. Create and maintain marketing calendars, process docs, and tech requirements docs to drive and showcase our work.
Set channel offer strategies and lead new product launches. Understand how each of these connect to a brand’s retail and Amazon marketing plans.
Use data to artfully tell a story about marketing performance, building partners’ confidence in DTC capabilities.
Drive strategic and operational efficiency by sizing and independently prioritizing opportunities with an eye towards applying learnings across multiple brands.
what we look for:
You are a seasoned acquisitions marketer with a growth hacker / start-up mentality who can bring shopping journeys to life through a variety of channel strategies and tactics. You embody our group’s fail fast mentality by developing tests and iterating on learnings across channels, creative formats, messages, and audiences. You’re a consensus-maker who isn’t afraid to make bold decisions, taking on calculated risks in pursuit of growth. You’re passionate about ad tech and thrive on the data that powers results. You enjoy working within a team of energetic, collaborative marketers but are equally comfortable operating independently to bring projects to completion. You’re also a strong communicator who mentors and educates colleagues throughout the organization.
Minimum of 7 years experience in acquisitions marketing with proven track record testing and scaling new marketing channels. Must have hands-on experience with at least 2 digital channels. Paid Search experience preferred.
Demonstrated success optimizing for ROAS and new customer growth across multiple channels.
Excellent communication, collaboration, and project management skills.
Demonstrated cross-functional leadership with strong ability to build, grow, and maintain key internal partnerships.
Ability to work across multiple brands and quickly pivot as needed.
Strong analytical skills with ability to tell a compelling story.
Eagerness to contribute to the team’s culture of curiosity and shared problem-solving.
Willingness to seek out answers, explore out of the box solutions, and track down resources. Strong problem-solving skills, especially when dealing with ambiguity.
Candidate will ideally be located in New York but open to remote based on candidate location.
We seek out and celebrate diverse backgrounds and experiences, and we know you don’t need a degree to succeed. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here (https://www.thecloroxcompany.com/company/our-people/inclusion-diversity/) .
Benefits we offer to help you be well and thrive:
Generous 401(k) program in the US and similar programs in international
Health benefits and programs that support both your physical and mental well-being
Flexible work environment, depending on your role
Meaningful opportunities to keep learning and growing
Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
Learn more about:
Working at Clorox (https://www.thecloroxcompany.com/careers/working-at-clorox/)
Inclusion & Diversity (https://www.thecloroxcompany.com/who-we-are/our-people/inclusion-diversity/) .
For more information, visit TheCloroxCompany.com , including the Good Growth blog, and follow the company on Twitter at @CloroxCo
The Clorox Company and its subsidiaries is an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer. You may view the Equal Employment Opportunity is the Law notice (https://www.dol.gov/agencies/ofccp/posters) by clicking on it.
Clorox is committed to providing reasonable accommodation for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodation due to a disability, contact us at People (firstname.lastname@example.org) @clorox.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/ application statuses.
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