The Estee Lauder Companies Senior Manager, Account Lead, Aveda, North America in New York, New York
Senior Manager, Account Lead, Aveda, North America
About the Brand
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with and has been since our founding in 1978. We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it
About the Job
Fuel the growth of Aveda’s Retail Partner business in North America by developing and executing tailored strategies to win in this channel. Serve as the link between Marketing and Education and Sales teams in order to identify opportunities to make our in-store and eventing strategies more impactful; participate heavily in the development of corresponding initiatives and roll them out to the field with excellence. Directly manage retailer initiatives and ensure timely and clear communication with our field sales partners. This role will be the primary point of contact for retailer, from strategic vision to execution, working closely with Planner and Trade Marketing. covers basic, launch, GWP/promo, sets, holiday, non-saleable/collateral/all supporting elements; Delivers sustainable growth plan for brand in account, determining where to play, how to win, and white space.
Deep understanding of retailer and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business.
Develops full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between B&M and .com.
Negotiates seasonal stock & sales plans with input from Account & Sales Planning.
Coordinates closely with KAMs to ensure ELC portfolio is being leveraged with retailer.
Ensures strong visual presence in store, in local market and on retailer.com (e.g., outposts, out-of-home ads, merchandising).
Ensures that right marketing activities (in store, co-op, digital/social, etc.) supports events, promos and other brand activities.
Works extremely closely with Trade Marketing and Account & Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers’ customers.
Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, GWP, sets, capex) and shapes the execution of these items at the retailer.
Reviews door profiles w/input from planner and the field; works with Head of A&SP to determine door level allocations.
With finance, reviews door P&Ls seasonally (prep’d by finance) to analyze outliers/ensure more profitable & productive doors.
Negotiates overall demo (including freelance) investment with retailer and monitors productivity/effectiveness (e.g., hour utilization, open positions) monthly and communicates to field; sets total investment for field to allocate and execute by door
7 related years of experience
Strong relationship builder; strong business acumen and financial ability.
Extensive business experience (i.e., P&L management, main drivers of business, savvy with standard business analyses).
Solid understanding of primary levers and components to a successful marketing campaign.
Strategic; focuses on the issues driving material differences in the business.
Flexible and able to handle multiple projects simultaneously.
Excellent quantitative and analytical skills; able to analyze sales and programming effectiveness.
Excellent interpersonal skills and ability to collaborate.
Excellent presentation and communication skills
Primary Location: Americas-US-NY-New York
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 2116302
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
The Estee Lauder Companies
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