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A Place For Mom Senior Manager, Brand in New York, New York


Join our growing team!

A career with A Place for Mom is an opportunity for you to join a rapidly expanding company committed to making a difference for seniors and their families.A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing insight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a quickly growing organization with over 500 advisors connecting more than 300K families every year to one of our community customers.

Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom. Employees who thrive at A Place for Mom live our values every day and are an important part of our hiring practices:

  • Focus on Excellence

  • Act with Integrity & Assume Positive Intent

  • Drive Outcomes Every Day with Passion and A Sense of Mission

  • Make the Lives of our Families and Customers Better, Easier and More Successful

  • Realize the Full Potential in Each Team Member; Work as a Single Supportive Team

The Position:

Based in New York, the Senior Manager, Brand will be a critical part of our company growth strategy.

Who you are:

The Senior Manager, Brand is responsible for helping set the organization’s brand strategy to ensure we are meeting customer needs at every stage of their journey when seeking long-term care and support for a parent or loved one.


Key Responsibilities

  • Amplify overall brand strategy, vision and positioning for APFM across marketing channels

  • Build brand awareness and consideration with caregivers, elevate our brand with healthcare professionals and our community customers, and accelerate employee passion for A Place for Mom

  • Support development of breakthrough and effective advertising creative; television, print, radio, direct mail, social and digital

  • Extend and support our brand vision across all owned channels and touchpoints including expression of the brand across our sites, digital environments and within collateral

  • Maintain brand guidelines for A Place for Mom; lead our brand review practice with key partners throughout the organization

  • Lead ongoing brand research; build and share valuable consumer insights to further elevate our leadership position in the category, improve our results and make campaigns more effective

  • Maintain, further develop and own our brand KPI’s and contribute to firm wide story of performance and growth in conjunction with key measurement partners

  • Manage an internal associate brand manager, creative agencies and measurement partners



  • Bachelor's degree required.

  • 10+ years' experience in brand management and helping build customer centric digital brands

  • Experience setting creative direction and executing breakthrough campaigns across marketing channels (paid, owned and earned)

  • Experience in paid and organic social content and creative

  • Fluent in being able to translate and drive growth across brand and performance channels simultaneously

  • Past experience in customer led organizations and driving real customer insights that drove to breakthrough results; seasoned in managing a brand portfolio

  • within an organization

  • Self-motivated and resourceful with the ability to think strategically and work independently; energized about a hands on and hard driving culture

  • Previous success executing complex marketing programs for small to mid-sized digital focused brands

  • Excellent analytical, communication and presentation skills; must be action-oriented

  • Ability to measure marketing ROI with expertise in B2C businesses

  • Collaborative team player, ready to share success across a high-performing, purpose led marketing leadership and organization

*If you are hired to work in or travel to the NYC Office, you will be required to provide proof that you have received the COVID-19 vaccine


Job Location(s) US-NY-New York

Job ID 2021-5672

# of Openings 1

Category Marketing/Content