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L'Oreal USA Senior Manager - Global Marketing Biolage DMI in New York, New York
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Senior Manager - Global Marketing Biolage DMI
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
05-Jun-2024
Who We Are :
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel , Kérastase , Redk e n, Matrix, Biolage and Pureology.
What You Will Learn:
The Senior Marketing Manager is responsible for the long-term development of their products/category on a worldwide basis. The role covers the following: understanding the consumer and stylist needs in alignment with the brand strategy and DNA; ideate product concepts and packaging in close partnership with cross-functional teams, develop global launches along with being part of the development of the brand strategy and long-term vision. This role will be responsible for managing the global brand relaunch by establishing new messaging, enhancing portfolio claims, developing/executing creative expression, driving sustainability messaging and storytelling, and working closely with drive markets for local execution excellence.
Support the project lead for Biolage’s Brand Relaunch by following through key next steps: finalize messaging, creative briefing/execution, and global go-to-market strategy.
Lead the long-term development of products and categories worldwide, aligning with brand needs and category strategy.
Initiate briefs for new projects and collaborate with partners across Research & Innovation, claims, artwork teams, and development, ensuring seamless execution from ideation to production.
Identify consumer, salon, and technological trends globally to inform product development strategies.
Collaborate closely with cross-functional teams including digital, education, ecomm , and creative to deliver successful product launches and dossiers.
Foster strong relationships with the US Marketing Team and other Drive countries to ensure alignment and synergy in marketing efforts.
Generate innovative and revolutionary product ideas and concepts tailored to the professional salon industry.
Develop and implement new product strategies, including positioning, formulation, packaging, media, merchandising, and pricing.
Conduct market research, focus groups, and competitive analysis to inform product development decisions.
Manage day-to-day marketing needs: global artworks, POs, and assist with budget.
What We A re Looking F or :
Required Qualifications:
You hold a college degree, preferably in business or creative fields such as BBA, BFA, BA, or AAS, with a high school diploma as a minimum requirement.
7+ years related Marketing experience, preferably with beauty industry.
Visual sense of esthetics , attention to detail , a bility to make quick decisions, problem solve, multi-task, lead and influence peers + partners.
Exceptional knowledge of professional beauty industry along with products and content that performs best. This includes understanding of metrics and performance measures for all distribution channels.
Strong project management and planning skills are a must ; coupled with excellent written/oral communication skills.
Strong interpersonal skills required to effectively manage relationships with diverse international internal and external contacts.
Ability to work autonomously to complete projects and assignments as this role requires limited supervision.
Ability to articulate clear business direction and strategies; to drive goals and objectives . Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
S trong execution, leadership, and consensus-building/decision-making skills.
Computer literacy on Windows, MS Word, PowerPoint and Excel.
Ability to travel domestically or internationally periodically (max. 25%).
Financial acumen to manage budgets for category specific executions.
Office based role with long periods of sitting and computer work. Minimal physical activities, lifting up to 25lbs.
Preferred Qualifications:
College degree (BFA, BA, or AAS) in marketing preferred.
Experience in hair care and/or hair styling marketing preferred.
Proven experience in creating a consistent, comprehensive brand presence across multiple channels.
Excellent presentation building and/or facilitation skills.
Experience working in a global or multicultural environment .
Any language skills you possess would be a valuable asset.
What’s In It For You :
Salary Range : $119,900-$170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill leve l )
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan )
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off ( Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time , Summer Fridays & More!)
Access to Company Perks ( VIP Access to L’Oréal ’s Internal Shop for Discounted Products , Monthly Mobile Allowance )
Learning & Development Opportunities for Career Progression ( Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads )
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!