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L'Oreal USA Senior Manager, Marketing - Haircare - L'Oreal in New York, New York
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Senior Manager, Marketing - Haircare - L'Oreal
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
28-Mar-2024
Job Title: Marketing - Senior Manager, Haircare
Location: New York, NY
Reports To: Assistant Vice President, Marketing
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
What You Will Do:
The Senior Manager will support the Assistant Vice President of Marketing on haircare launches. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth in a fast-paced environment.
Develop and implement 360 go-to-market plans for launches in the US. Work cross-functionally to ensure perfect execution across all touchpoints including, but not limited to, media, digital, website, PR, influencer, medical, retail.com, etc. With Global Marketing partners, develop messaging/direct-to-consumer communications leveraging consumer insights and research.
Through collaboration with sales, successfully sell-in launches across all retail accounts in the mass, drug, and food channels, with door counts meeting forecast projections.
Collaborate closely with the Global Marketing team on launch excellence in all areas (creative/advertising campaigns, manufacturing timelines, etc.).
Be an expert in haircare category, with knowledge of competitive brands, launches, products, and consumer. Proactively conduct market research and uncover insights to inform strategy.
Be the haircare data & analytics lead, with the ability to quickly pull, analyze, and summarize syndicated data on the market, competitors, retailers, etc.
Manage the haircare sell-out forecast, while collaborating closely with demand planning on the sell-in forecast.
Manage brand haircare P&Ls, with a focus on A&P budget.
Manage day-to-day operations with excellence and interact effectively with cross-functional departments.
Work with the sales team and retailers to ensure seamless execution of marketing strategy in the retail environment.
Monitor production plans to ensure full support of business, track any risks that could impact business.
What We Are Looking For:
Required Qualifications:
Bachelor’s Degree and 5+ years of brand/product marketing experience.
2-3 years experience working on haircare brands that play in the mass market (Walmart, Target, CVS, Walgreens, Grocery, Amazon).
Demonstrates L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Strong data analysis skills– i.e. competitive, US market, sales with a strong proficiency in Nielsen retail scan data. With the ability to efficiently pull data and quickly analyze/summarize insights.
Strong PowerPoint/Story-Telling skills – Excellence in using PowerPoint to build beautiful stories for both internal and external meetings/presentations.
Systems Proficiency (i.e. Nielsen, Excel, PowerPoint, Word)
Market Research: ability to read and interpret research data
Communicates and interacts effectively (written and oral) – listens with intent, actively networks
Strong appreciation for our business / sensitivity to métier; understands beauty
Acts with Human Sensitivity – demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
Demonstrates Entrepreneurship and agility– takes initiative, focuses on customers (i.e. visit the Field, talk to key stakeholders, etc.) deals with uncertainty and moves forward without having the larger picture
Bias for action to deliver continuous to improve process performance (i.e. initiates work efficiencies improvement)
Innovates – shows curiosity, imagines creative solutions generating business value and promotes team creativity (i.e. contributes ideas)
Achieves Results with Integrity – conveys energy, focuses on results, acts with integrity
Manages Complexity – reasons from multiple perspectives (i.e. integrates key learnings from experiences)
Meticulous attention to detail
Prioritization & Organizational Skills
What’s In It For You:
Salary Range: $119,900 - $170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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