Pernod Ricard USA Senior Manager, Media Strategist in New York, New York
Position Title: Senior Manager, Media Strategist
Location: New York, NY (Headquarters)
Must be fully vaccinated for Covid-19 (at least two weeks after last vaccine dose) and present proof of upon hiring unless they qualify for a reasonable accommodation based on a disability or sincerely held religious belief (effective December 8, 2021).
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
\* Offers will be subject to United States local terms
The Marketing Enablement function is a Center of Excellence responsible for driving superior capabilities and effectiveness at the intersection of media, content, data and technology. The Marketing Enablement function embeds best practices to drive quality, consistency, effectiveness and efficiency to Marketing and Sales to achieve flawless execution from media to shelf. The Senior Manager, Media sits within the Media vertical of Marketing Enablement and their primary focus is to drive the effectiveness and impact of PRUSA's media and content, in partnership with our agencies and PRUSA Marketing. A significant focus will be on delivering custom, personalized experiences at scale thru demand-driven, precision media to increase conversion and accelerate growth.
Nature & Scope
The role reports to the Sr. Director, Media Strategy, and work with the Media team and the VP, Marketing Enablement to drive the quality of output, standard of excellence and required process, to succeed, leveraging Contextual Precision capabilities across PRUSA. The role will focus on improving media and content effectiveness and ROI, enabling the continuous improvement of return from our marketing investments, without sacrificing innovation or creativity.
The Sr. Manager will establish best practice ways of working with the U.S. Marketing department and global brand companies with the overall goal of marketing the right product, at the right time, in the right demand space, and continuously improve the ROI of our media investments. This role will lead flawless development, execution and optimization of media strategy & investment that deliver on brand and portfolio objectives. The Sr. Manager will be fluent in cross-functional collaboration and matrixed workflow, partnering across Marketing Enablement with the Media Team, the in-house content agency, and Operations, as well as outside Marketing Enablement with Marketing, Commerce & Analytics. This role is a unique opportunity for a seasoned professional who is passionate about the nexus of media, analytics, and brand strategy.
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
Education: Minimum Bachelor's degree (or equivalent)
Experience / Background:
10+ years of experience at a large media agency working with portfolio clients, or in a media role at a large portfolio advertiser. CPG & BevAlc experience a preferred but not required
Total fluency in modern media across all touchpoints (online and offline) and demonstrable experience in using media to drive business results via data-driven decisioning
Experience with eComm & Performance media tactics and channels to drive customer retention and conversion
Experience using media planning to drive overall creative and content planning
Deep familiarity with large media platforms (Facebook, Google, Snap, Twitter)
Experience in building audience & data strategy; inclusive of integration 1P data into a broader data and consumer activation strategy
Familiarity with Dynamic Creative Optimization and Personalization at scale
Experience with data-driven decisioning via MMM and/or MTA and generating insights for optimizations
Able to build and maintain strong effective relationships with both internal and external partners and experience collaborating across a matrixed organization
Strong presentation skills with the ability to distill down what is most important/relevant
Strategic and analytical mindset with the ability to translate data into insights and best practices
Strong leader who can demonstrate problem solving skills, agility and who is willing to take risks and challenge the status quo
Major Responsibilities / Accountabilities
Drive Business Growth: Partner with the brand marketing teams and media agency to develop, execute and measure best in class data driven media strategies and plans that deliver our ambition for portfolio growth and beating the market.
Build holistic communications plans with an assessment of enterprise-wide trade-offs; develop sell-in narrative and content
Develop effectiveness playbooks to identify best practices, optimizations and thought leadership to drive continuous improvement on marketing investment
Build Contextual Precision media strategy and content plans
Implement measurement frameworks & oversee optimization of media performance for in-market campaigns across all touchpoints
Elevate Media: Build capabilities, processes and best practices around Communication Strategy, Media Strategy, Media Planning and Measurement
Implement holistic communications planning tools & processes
Design omni-media media approach that optimizes the consumer experience across all possible channels and touchpoints to deliver personalized experiences & accelerate growth & conversion
Develop Contextual Precision media strategy and content planning competencies at scale
Educate and Inspire: Share business, consumer, category, competitive and cultural trends impacting the media and Marketing landscape; stay abreast of and ahead of implications of government regulation in marketing; share applicable innovation and insights.
Job Posting End Date:
Target Hire Date:2022-02-07-08:00
Target End Date:
Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities