Highgate Hotels Senior Marketing and Programming Manager in New York, New York
Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.
Inspired by its Crosby Street location, NoMo blends nostalgia with modern for an authentic and unique SoHo experience — as seen by its curated collection of vintage and contemporary art. Guests can enjoy farm - to - fork seasonal cuisine at NoMo Kitchen or relax daily with morning coffee and tea in the Library Lounge. NoMo SoHo is a true blend of comfort and class providing guests with luxury accommodations in a stylish setting.
The Senior Marketing and Programming Manager is responsible for the development and implementation of a variety of marketing initiatives across digital marketing, social media, PR, creative services, website management, partnerships, and email marketing in more than one hotel within the Highgate portfolio with the intent of driving outstanding results. This individual will also work closely with key department leads to develop creative collateral, seasonal packages and programming.
Manage hotel’s social media agency and oversee content calendars, property photo/video shoots, influencer stays, press amplification and advertising strategies
Manage hotels PR agency to develop hotel talking points, set up interviews and provide relevant, innovative information for on-going, seasonal news opportunities
Liaise with Sales and Operations teams to develop branded materials and hotel content (signage, in-room TV content, key cards, hotel collateral, etc.)
Manages all in-hotel messaging to guests including, but not limited to: front desk electronic signage, in-room and in-hotel collateral, entertainment guides, on-hold messages, in-room videos, key cards, etc.).
Manage hotel website’s content management system to ensure information accuracy
Collaborate with Head of Ecommerce to manage digital marketing agency (includes: email marketing, paid search budgets and strategy and monthly reporting)
Develop seasonal packages in partnership with Revenue Management team and work with Operations to execute
Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience
Develop and execute monthly hotel programming calendars
Ensure consistent hotel messaging and photography across all touchpoints on-property and online
Implement regular tracking to identify results for initiatives
Partners with design team to execute property collateral and asset development requests.
Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests
Support Sales and Catering teams with appropriate collateral and marketing materials.
Attend Revenue Digital Marketing calls, PR calls and Manager Meetings to help communicate strategies, tactics and measurable results.
Establish relevant contacts in local area businesses, music, arts, fashion and design to develop strategic marketing partnerships to enhance the brand. Facilitate joint marketing and promotional events with these partnerships.
Minimum 2-3 years of Marketing experience
Minimum 1-2 years of Hospitality experience is mandatory
Knowledge of PowerPoint, MS WORD, Excel and Google Analytics required
Excellent writing, presentation and communication skills.
Attention to detail and organization.
Influencer/media relations experience
Demonstrated knowledge of mobile, emerging and social media.
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
Ability to manage third-party agencies, partners, and vendors.
Office 365 skills.
Job ID: 2021-13914
Address1: 9 Crosby St.