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L'Oreal USA Senior Marketing Manager, Haircare L’Oréal Professionnel Division in New York, New York
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Senior Marketing Manager, Haircare L’Oréal Professionnel Division
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
03-May-2024
Job Title: Senior Marketing Manager, Haircare L’Oréal Professionnel
Division: Professional Products Division
Location: New York, New York
Reports To: AVP, Haircare L’Oreal Professionnel
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products , our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.
What You Will Do:
L’Oreal Professionnel seeks an entrepreneurial senior manager who excels at brand storytelling and out of the box retail thinking to join the L’Oreal Professionnel marketing team. The senior manager will translate L’Oreal Professionnel haircare big bets into best-in-class omnichannel animations for our key consumer channels: Amazon and Sephora. The ideal candidate will have a growth mindset, strong digital background, project management experience, ability to multi-task and work in fast-paced environments, excellent attention to detail and a collaborative team spirit.
The duties of this position include, but are not limited to:
Drive the consumer marketing strategy for L’Oreal Professionnel to win and grow market share within professional and prestige haircare.
Lead all marketing aspects of the brand’s relationship with Sephora including strategy and go to market, Beauty Barrage education, sampling, e-commerce needs, new product launches, kit development, etc.
Lead all marketing aspects of the brand’s relationship with Amazon including content management, improving the user experience, driving the algorithm, management of tentpole events (Amazon Prime Day, Cyber Week), etc.
Identify opportunities to test and learn new approaches to best support the individual goals and needs of the various retailers (in-store and online).
Translate product initiatives into brand stories for best in class in-store moments and online presence, with a consumer-first mindset.
Partner closely with the brand’s IMC team to develop concepts and storytelling that translate for media and social/advocacy campaigns as well as project manage any institutional content needs.
Drive all L’Oreal Professionnel e-commerce needs as the brand’s content lead, partnering closely with Global brand and e-commerce teams on US market needs and optimizations.
Manage the haircare consumer marketing budget.
Support any marketing-led external brand partnership opportunities.
What We Are Looking For:
Minimum 5-7 years of Trade Marketing and/or eRetail experience
Sephora experience preferred
Strong understanding of the digital and beauty industries
Proactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environment
Communicates clearly and succinctly in both oral and written forms
Ability to collaboratively work in a fast-paced, deadline-driven environment
Must demonstrate strong critical thinking, and problem-solving skills
Must be skilled at executing within tight timeframes with attention to detail and accuracy
Highly organized with proven multi-tasking and project management skills
What’s In It For You:
Salary Range: $119,900-$170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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