Houghton Mifflin Harcourt Publishing Company Senior Web Content Manager in New York, New York
Job Requisition ID:16888
Additional Locations:US Remote
HMH's Channel Marketing team is looking for a Senior Web Content Manager to drive and enhance content strategy on hmhco.com to support strategic digital growth objectives and KPI's related to content engagement and conversion rate. A new role within the Marketing organization, the Senior Web Content Manager will be instrumental in furthering our digital transformation by partnering closely with Design/Copy and Product Marketing teams within an agile web content refresh workflow to develop compelling digital-first narratives around our products and solutions and evangelizing digital best practices across the organization. This role will also partner with the Demand Generation team to orchestrate strategic, integrated, inbound marketing campaigns, leveraging digital content best practices to maximize the site's effectiveness as a brand engagement and lead conversion tool.
The ideal candidate will have experience refining and identifying user personas, optimizing customer journeys through content mapping, and measuring content effectiveness through advanced analytics and user testing.
This role will also own and maintain content guidelines for the site to ensure page layout, copy, imagery, and content module usage support goal user paths for the site, adhere to user experience and digital best practices, and create new pages/sections within existing site taxonomy and content architecture.
Required Education & Experience
Bachelor's degree or equivalent experience
Minimum of 3 years' experience overseeing and helping to execute day-to-day, goal-oriented site content strategy
Strong digital copywriting skills (optimizing around SEO, engagement, brand voice/narrative, readability, and conversion, especially with calls to action)
Managing a cross-functional, agile site content production process with multiple stages, stakeholder reviews, and timelines
Leveraging user behavior analytics as well as embedded user testing to optimize content strategy for a wide range of users with differing and complex needs/expectations
Driving the development and usage of key artifacts like user personas and customer journey and content mapping
Evangelizing digital best practices and providing a pathway to change for stakeholders
Managing re-platforming/relaunch of websites, including informing CMS authoring experience requirements, content architecture and nomenclature, sitemap, and SEO/redirect strategy
Implementing agile methodology for Marketing campaigns/activities
Driving and implementing content personalization/segmentation
Change management training - Navigating the successful roll-out and adoption of new processes and ways of working to further digital transformation within a team or department
Has participated in a multi-site re-platforming effort to implement Enterprise-level Marketing systems and capabilities
Seasoned digital marketer
Innovative, creative thinker
Empathetic, but effective collaborator
Dedication to data and evidence
Passionate about the company's mission and values
Might be in a stationary position for a considerable time (sitting and/or standing)
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Must be able to collaborate with colleagues via online meetings, conference calls, and face to face.
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people's lives by fostering passionate, curious learners. As a leading provider of pre-K-12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
For more information, visit http://careers.hmhco.com
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.