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New York Times SEO Editor, Cooking in New York, New York

Job Description

Our SEO Editor for Cooking is responsible for helping to grow NYT Cooking’s visibility on search. They will leverage SEO tools and analytics to identify the biggest opportunities to gain visibility for high demand recipes and topics, and they will employ a variety of tactics to optimize Cooking’s coverage and measure success.

They are also responsible for scaling SEO strategy, best practices, and tactics to the broader editorial team on Cooking. They will do this by monitoring tool usage on the team and contributing to regularly scheduled SEO training sessions.

Responsibilities:

  • Monitor seasonal trends, and coordinate with editors and social teams to inform programming and editorial calendars based on SEO opportunity.

  • Perform site audits and provide editorial recommendations on areas of focus and opportunity.

  • Work directly in our CMS to add optimized SEO fields to our recipe archive.

  • Identify opportunities for recipe packaging using collections and articles.

  • Track shifts in search rankings. Inform editors on the food desk and cooking teams on lost ranking and provide tactics to rebound.

  • Perform keyword research, selection and communication for the day, week and month’s top stories, recipes, and topics

  • Identify link opportunities between coverage on The New York Times and NYT Cooking.

  • Conduct training sessions and provide ad-hoc consulting with various members of Cooking’s editorial team.

  • Support Cooking’s Video team with keyword targeting for on and off-site videos.

Qualifications:

  • 2-4 years of relevant work experience in SEO

  • This editor must deeply understand the landscape of the Web and be committed to interpreting and responding to data.

  • Knowledge of the search engine industry, best practices for evergreen search and knowledge of search engine algorithms

  • Experience using Google Analytics, SEMRush, SimilarWeb and other industry-leading SEO tools.

  • Experience working closely with editorial teams.

  • This editor must be collaborative and able to partner with colleagues in the newsroom, product, data, marketing and beyond. Diplomacy is crucial.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

Help shape the future of The New York Times

Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.

That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!

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