PVH Corp. Site Merchandiser (DFG) - PVH Corp. in New York, New York
The Site Merchandiser is responsible for the day-to-day maintenance, content enhancements, new item setups and the consumer experience for the Amazon catalog of styles in Vendor Central. This role is vital to the success of the business at large on Amazon, ensuring consistent messaging, visibility and availability to maximize conversion and consumer engagement.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Build Best in Class Content:
Set up new seasonal products on Amazon using the NIS form and follow required launch process to ensure correct ASIN creation
Work closely with Marketing team (internal and licensed brands) on content creation for new launches and pillars, including copy, alt images, A+ content, videos, reviews generation and ensure all content is uploaded and live on site
Accountable for customer experience and conversion on Amazon brand content pages including product detail pages and brand store.
Ongoing maintenance of catalog and PDPs including optimization of product titles, descriptions, images, videos, and A+ content
Collaborate with internal teams to share content best practices and synergy between accounts.
Promotional Planning & Execution
- Manage promotional planning calendars and communicate to the brands and sales teams
Data Driven Responsibilities
Analyze performance of content using relevant ARA reports and present findings to measure sales and conversion and to identify opportunities to improve (as needed)
Optimize content and keywords based on results driven data
Analysis of competitive & complimentary products to identify trends and opportunities.
Manage Vendor Central, and support daily ecommerce operations
Case management with Amazon support for issue management and resolution
QUALIFICATIONS & EXPERIENCE:
At least 3 years of e-commerce experience
IDEAL, BUT NOT REQUIRED: Experience with Amazon business as a 1st-party seller brand, in apparel/fashion
Education: Bachelor’s Degree
Proficient with Vendor Central/ARA Premium for reporting and NIS management
Strong working knowledge utilizing PLM, CMS and database-type systems to gather data/assets
Proficient in Excel (pivot/manipulate data across multiple files) and data analysis
Proficient in MS Word and PowerPoint programs to create high impact presentations and reports
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
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