Job Information
CharterUP Social Media Manager in New York, New York
About CharterUP
We aim to be the leading charter bus platform in the world and are looking for talented and ambitious people that want to be along for the ride! We are disrupting the massive and highly fragmented bus industry by using our proprietary technology to seamlessly connect bus companies to customers (businesses, non-profits, and governments). By promoting group travel, we can reduce the transportation industry's carbon footprint and help make our planet greener. We are achieving success by delighting our people, our customers, and our bus partners.
About this role
We are looking for a data-driven Social Media Manager to own major portions of the marketing funnel for one of our B2B SaaS products, including social media. You will also manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and promoters of our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers. You will develop and track email campaigns.
Compensation
- $65,000 to $75,000 annual base salary
What you’ll do
Collaborate with CharterUP leadership to define and execute CharterUP’s social media strategy
Own social media campaigns from ideation, creation and scheduling to implementation with a goal to grow followers and audience engagement
Create channel and audience specific content for CharterUP’s social media accounts, emails and web properties
Leverage social media and website content to build CharterUP’s brand and establish CharterUP as a trusted partner in the industry
Create social and web content to tell the stories that emerge from conversations with bus operators and passengers
Work with customers to identify and create support documentation to enhance platform adoption
Keep up to date on social media trends and new content formats
Act as an evangelist within the company to build internal social media buy-in and engagement
Will require collaboration and monthly presentations to C-level executives
Manage email execution from conception to deployment including promotional, triggered and transactional campaigns
Collaborate with C-level executives & VPs to write creative briefs and plan email marketing calendars
Track analytics to analyze program performance and adapt future campaigns to reflect insights.
Engage with current and prospective customers across multiple social media platforms
Develop and monitor new initiatives to drive e-mail list growth to support retention
Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs
What you’ll need
3-5 years of experience creating and executing social media strategies across all channels
Experience managing social editorial calendars and content development
Excellent written and verbal communication skills
Experience working together with internal creative teams and cross-functional departments
Balance of hands-on, creative and strategic experience
Experience managing social media monitoring and working with publishing platforms and social media tools like Sprinklr, Hootsuite, etc
Proven ability to work in a fast-paced, multi-tasking environment and flexibility to shift projects as priorities change
Passionate about social media and how to use the channel to build an audience
Location
We are fully remote until the pandemic subsides. Post pandemic, employees can continue to work remotely full-time or on a hybrid schedule from one of CharterUP's offices in Atlanta, New York City, San Francisco, or Austin (2-3 times a week in the office during spring and fall; winter and summer fully-remote).
CharterUP Principles
At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. We do that by adhering to our principles, which are:
Customer First
We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
We are not afraid of short-term pain for long-term customer benefit
Create an Environment for Exceptional People
We foster intellectual curiosity
We identify top performers, mentor them, and empower them to achieve
Every hire and promotion will have a higher standard
Everyone is an Entrepreneur / Owner
No team member is defined by their function or job title; no job is beneath anyone
We do more with less; we are scrappy and inventive
We think long-term
Relentlessly High Standards
We don’t accept “that’s how it’s always been done”; we constantly innovate and question established routines to improve processes
We actively push to be proved wrong and welcome different ideas; the best idea wins
We don’t compromise on quality
Clarity & Speed
When in doubt, we act; we can always change course
We focus on the key drivers of a process that will deliver the most results
Mandate to Dissent & Commit
We are confident in expressing our opinions; it is our obligation to express our disagreement
Once we decide, we enthusiastically move together in the agreed upon direction
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